At the beginning of 2020, millions of social media users took part in a #TenYearChallenge which encouraged them to post one photo of themselves from ten years ago up against a photo of themselves today. But while the #TenYearChallenge showed us how much our friends have changed, have you ever wondered how much your favorite brands have changed? As a social media user, looking back to see how the platforms you’ve used every day have changed can feel fun and nostalgic. As a marketer, looking at the evolution of these platforms can also give you insight into how the overall…

The Death of the Third-Party Cookie: What Marketers Need to Know

What do marketers and Sesame Street monsters have in common? They LOVE cookies. For years, we’ve been using them to track our website visitors, improve the user experience, and collect data that helps us target ads to the right audiences. We also use them to learn about what our visitors are checking out online when they aren’t on our websites. But the way we use cookies could change dramatically with Google’s announcement that it will phase out the third-party cookie on Chrome browsers by 2022. A Google blog post announcing the phaseout explains, “Users are demanding greater privacy–including transparency, choice,…