How Brands Creatively Hosted Virtual Offsite Meetings

As the world continues to move in a remote-first direction, it’s important to consider how to make your company’s in-person events remote-friendly. Even if you don’t always do remote events, the remote option is great for anytime your team is spread around the world. But, a virtual offsite meeting? Sounds oxymoronic. How can you have an offsite, that doesn’t feel like work, virtually? In this post, we’ll take a deep dive into how these brands thought about virtual offsites in a creative way. And didn’t just ask everyone to be on Zoom for 8 hours. 1. Loom VR Virtual Offsite…

10 Common Virtual Meeting Mistakes to Avoid, According to Remote HubSpot Employees

Whether it’s with a single client, a large internal team, or external stakeholders, hosting successful, engaging meetings is an art form. It takes skill to know how to simultaneously capture attention, inform, be interactive, and leave a lasting impression — it’s really not an easy feat. The prospect of holding a meeting may become even more stressful when the session is online. As meetings are new to the virtual world, there is no roadmap to hosting a successful one. However, as nice as it would be, a roadmap is not always the key to success. Sometimes the key can be…

The 10 Best Video Conferencing Tools for Small Businesses

Over the past year, marketers got a crash course in remote work. As 2021 approached, many of us had already invested in at-home desks, workout equipment, and other tools meant to make work-from-home a little easier. At the top of that list? Video conferencing software. Video conferencing tools saw a 500% increase in demand in 2020 as a result of the worldwide pandemic. And, as the workforce continues to shift to a more flexible, hybrid model, it’s critical your business invests in equipment designed to foster collaboration regardless of an employee’s location. But video conferencing software isn’t always cheap, and the…

Do You Really Need to Hold That Meeting [Quiz + Tips]

“This could have been an email.” Those six words can take the wind out of an office. They mean that time has been wasted, employees are frustrated, and leadership has been ever-so-slightly undermined. Unjustified meetings are inefficient and grating. Haphazardly putting time on colleagues’ calendars — only to fumble with its purpose, conduct it without direction, or spend all your time talking at attendees as opposed to collaborating with them — takes a toll on everyone involved. Here, we’ll review some criteria you should look for when deciding whether a meeting is worth everyone’s time, see a few definitive signs…

How to Run Marketing Team Meetings That Don’t Suck

Meetings suck. They’re time for people to avoid doing actual work, stare blankly at each other, throw in generic comments to look like they’re paying attention, and if you’re lucky, maybe come out with some wicked notebook doodles. Is that how people perceive your marketing meetings? I hope not, because they don’t actually have to be that way. Turn your marketing meetings into something useful by — you guessed it — creating compelling content! (Oh my gosh, inbound marketing concepts work in real life, too!) As your team grows, it’s important for everyone to get in a room together and…