The Ultimate Guide to Nonprofit Marketing in 2021

Every marketing team is challenged to do more with less — especially nonprofit organizations. Often times, resources are tight, and teams are small. Sound like your organization? We want to help. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still value from the traffic, funds, and awareness marketing brings in. Bookmark this guide for later and use the chapter links below to jump around to sections of interest. Inbound Marketing for Nonprofits Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like…

If you work at a nonprofit organization (NPO), then you’re already quite familiar with the unique set of challenges nonprofits face when it comes to building an effective and sustainable marketing strategy.  With scarce resources, relatively limited staffing, and leadership attention spread thin across numerous areas, investing in cohesive marketing efforts can often take a backseat to more pressing matters. But having a marketing strategy is absolutely crucial to bringing in new donors and ensuring your organization gets recognized by the right people. And the most effective (and accessible) marketing tactic NPOs can put their effort towards is email marketing….