Presentations

A presentation aimed at persuading an audience to take a specific action can be the most difficult type to deliver, even if you’re not shy of public speaking. Creating a presentation that effectively achieves your objective requires time, lots of practice, and most importantly, a focused message. With the right approach, you can create a presentation that leaves a skeptical audience enthusiastic to get on board with your project. In this post, we’ll cover the basics of building a persuasive presentation. Let’s dive in. What is a persuasive presentation? In its most basic form, a persuasive presentation features a speaker…

Developing and delivering a five-minute presentation seems an easy enough task at first — until you realize the condensed format actually requires significantly more efficiency, focus, and attention to detail than longer presentation types. When there’s less time to get your point across, every second counts more. While short presentations can be unexpectedly challenging to create, when done correctly they can be more impactful than longer presentations. Five minutes is just enough time for you to present a compelling narrative about one topic, without any filler or fluff. The time limit forces you to pack as much valuable information as…

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. Unfortunately, the speaker was not as engaging as I’d hoped, and I found myself getting bored and distracted. Marketers know better than anyone that capturing audience attention goes hand in hand with keeping people engaged. If people are bored, their thoughts will drift somewhere else, and you’ll miss out on the opportunity to impact their behavior. This is true regardless of the marketing medium, from advertisements to presentations. That being said, marketers need to create effective ways…

Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three. And if you’re looking to get started making your own presentation, why not learn from the best of the best? To help you kick your own presentations up a notch, we’ve curated 24 awesome PowerPoint and SlideShare decks below.  When you’re clicking through the presentations below, notice how they weave an interesting story through the format, design their slides, and make their presentations interactive with features exclusive to the platform on which they…

Despite how many PowerPoint presentations I’ve given in my life, I’ve always struggled with understanding the best practices for creating them. I know they need to look nice, but figuring out how to make them aesthetically pleasing and informative is tough.  I’m sure my experience isn’t unique, as finding the correct balance between content, design, and timing can be difficult. Marketers know this more than anyone, as success in the role is often marked by being able to create engaging campaigns that tell a story and inspire audiences to take a specific action, like purchasing a product.  However, PowerPoint presentations…