The Ultimate Guide to Hiring a PR Agency in 2021

Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you’re “success” bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting up an email workflow, it’s hard to make time for brand awareness and media management. That’s where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”…

How to Write a Press Release [Free Press Release Template + Examples]

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand. Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company’s customers and prospects scan headlines on Twitter or see what’s trending in their Facebook feed. People now have control over where, when, and how they consume information. As a result, public relations is no longer about…

How to Write an Effective Communications Plan [+ Template]

Remember the “Tide Pod Challenge?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide, whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product. Tide’s parent company, Procter & Gamble, was swift in their response, thanks in large part to their communication plan. Communication plans can help you clarify the purpose of a product launch or new initiative…

How One Marketing Agency Earns Radio, Local, and National Television Coverage

Most of us grow up with dreams of making it on TV or the local radio with headlines like “Local Man Does Good” or “Neighborhood Woman Breaks World Record”. Unfortunately, many of us won’t see those dreams become reality — however, as marketers, we can create content that is worthy of making it big. My team at Fractl creates content with one goal in mind: to produce the most engaging and impactful human experiences on the web. Sometimes, those experiences are shared on traditional media outlets such as radio and television, as well. To help your brand increase exposure across…