How to Create Landing Pages for Real Estate [+Examples]

When people are looking to buy or rent a new house, what’s the first thing they do? That’s right, they go online. In fact, 51% of home searches start on the internet. People search Zillow, Apartments.com, Redfin, and local real estate websites. Additionally, people also turn to the internet when they want to value their home or learn more about the real estate market. All this to say that when it’s time to generate leads in the real estate industry, posting online and creating a landing page is the first step. In this post, we’ll discuss how to create a…

10 Real Estate Social Media Marketing Strategies That’ll Bring in New Business

The following is a guest post by Leslie Mann, a real estate agent with Gibson Sotheby’s International Realty of Weston, MA. Buying or selling a home is an important financial (and emotional) decision. Most people are full of questions when they undertake this endeavor. Your clients want more than someone with a real estate license. They want an agent who will protect their interests and help them navigate the complexities of property ownership. The agent they choose must be someone they’ll feel confident having by their side throughout the process. That’s where social media comes in. If applied correctly, it…