Corporate Image: Why Your Brand’s Public Perception Matters More Than Ever Now

In 2019, Contently, a content marketing software company that connects freelancers with enterprise brands, made a controversial move — in an effort to increase profitability and, in turn, provide more creative opportunities to their freelancers, the company announced that they’d begin charging freelancers a mandatory service fee for every assignment they book. As you might already know, the response wasn’t great. Many freelancers messaged the company and explained the fee could hamper their earning potential, or even end their freelance careers. Fortunately, the freelancers’ feedback didn’t go unnoticed or unrewarded. As a result of the honest feedback, Contently’s CEO Joe…

7 Creative Company Profile Examples to Inspire You [Templates]

We all know about the infamous rivalry between Dunkin’ Donuts and Starbucks. At the end of the day, they both sell coffee — but they’ve each cultivated strong, unique brands, and have attracted very different audiences as a result. You can often overhear heated arguments regarding the topic, with people vehemently claiming one coffee chain to be better than the other. But let’s say you didn’t know about the rivalry, and you’d never heard of either Starbucks or Dunkin’ Donuts before. Instead, you stumble across these two very different company profile statements: Image courtesy of Dunkin’ Donuts Image courtesy of…

Everything You Need to Know About Employer Branding

When a job seeker begins their search, their queries might look like this: “Top companies to work for in 2019” or, alternatively, “Top companies in X industry.” It makes sense — nowadays, a company’s reputation matters more than ever. In fact, 86% of workers would not apply for, or continue to work for, a company that has a bad reputation with former employees or the general public. Ultimately, you spend plenty of time creating a compelling, incentivizing brand story surrounding your products or services. But how long do you spend cultivating a powerful employer brand to ensure you attract and…