What Is a Revenue Model?

Deciding how you’ll generate revenue is one of the most challenging decisions for a business to make, aside from coming up with what you’ll actually sell. You want to ensure that you’re accounting for production costs, salaries for workers, what your consumers are willing to pay, and that you generate enough to continue business operations. You also want to make sure that your strategy fits with what you’re trying to sell. Various revenue models will help you set your business on the right path. In this post, we’ll outline what they are and how to choose the right one for…

Why Every Company Needs an Operating Model [+ Steps to Build One]

If you are running a business, odds are, you’ve already figured out your business model. It’s usually the first thing entrepreneurs build out, as it’s key to figuring out the value you’re bringing to the market and consumers. But what about your people, processes, systems, and technology? Those are all key components of your business that should be outlined in your operational model. Let’s dive into what an operational model is and how it compares to a business model, plus cover the steps to create one today. Many people confuse business models with operating models. However, they outline different things…

What is Data as a Service (DaaS)?

“The Cloud.” It’s a concept that has grown wildly within the past 20-40 years as technology evolves. But if you’re like me, you might not know what it really means. The cloud refers to how and where data is stored and where it isn’t. It allows software and services to run on the internet, instead of only locally on one device, because the data is stored remotely across a variety of different servers. With this technology, companies have begun storing data online and modernizing their infrastructure, data management, storage, and analytics. While data management, analytics, and integration can sound like…

Data Ingestion: What It Is Plus How And Why Your Business Should Leverage It

A scaling business is bound to have data stored across multiple sources (e.g. databases, files, live data feeds). Even individual teams within a department — such as Content  Marketing, Brand Strategy, and SEO — likely use multiple data sources simultaneously.  It’s important to ensure you have a way of viewing, visualizing, and analyzing all of that data at once. This gives you a complete picture of the health of everything related to your business, from small projects to team projections to overall business success. Data ingestion is the process that can efficiently get all of your data in one place. …

Data Mapping: What Is It Plus The Best Techniques and Tools

You don’t want to waste time simply guessing what a prospect or customer wants and needs from your business or how they’ll react to a certain marketing campaign or strategy that you plan to implement. Rather, you can turn to the process of data-driven marketing to make informed decisions that are based on real data to ensure your marketing efforts are relevant to prospect and customer interests and behaviors. Now you might be thinking about the fact that your business has a large volume of complex data that are dispersed across multiple sources — this is where data mapping comes…

Marketing vs. Operations: The Battle for a Small Business’ Attention

“Your company is one viral moment away from a potential shutdown.” Yes, you read that correctly. Imagine your company is fortunate enough to appear for a few minutes on a national TV show with millions of viewers. You can hardly contain your excitement. All eyes are on you. There’s no turning back.  Your excitement soon turns to horror, however, when you realize your company isn’t ready for this type of attention. Suddenly, a surge in traffic to your company’s website causes it to crash. Team members quit from the stress of performing under pressure. Vendors threaten to sue you for…

What Is an Enterprise Data Model? [+ Examples]

Enterprise data modeling is nothing new. This tactic has been around for years, but it is still relevant to modern businesses today. It can feel like an abstract, complex concept at times, but it is an important part of data governance, which helps manage and secure a company’s data assets. In today’s world, data security is important, as is boosting productivity and efficiency with up-to-date applications and digital processes. Enterprise data modeling can help ensure company apps and data are standardized, secure and in-line with the business mission. What is an Enterprise Data Model? Simply put, an enterprise data model…

How RevOps and the ‘Rhythm of the Business’ Drive Alignment at HubSpot

Educator and computer pioneer Alan Kay once said, “The best way to predict the future is to invent it.” If you work for a growing company, be it a startup or scale-up, you’ll know that attempting to “invent” the future isn’t a matter of waiting around for flashes of inspiration and eureka moments — rather, it requires proactive planning, excellent execution, and awesome alignment. You’ll also know that these ingredients aren’t easy to come by. Not by a long shot. That’s why I swear by a simple, unique framework to help me and my team at HubSpot prepare for the…

5 Steps to Build an Enterprise Data Strategy, Straight From an Expert

Data can be a scary word. It shouldn’t be, but it is. Mostly because people struggle with how to manage it. Many companies have reached the point where they have so much data, they don’t know where to go next. Others believe they are so small, there’s no need to invest in an enterprise data strategy. The truth is, regardless of the size of your company and the current state of your data, you will benefit from implementing a data strategy. To help you get started, we’ve enlisted the expertise of Zosia Kossowski, the group product manager for the business…