A Simple Guide to Lean Process Improvement

There are many businesses out there that operate with a mindset of “Well, that’s how we’ve always done it.” Unfortunately, this type of close-minded thinking can lead to a great deal of waste. Tasks may be unnecessary to achieve the final goal, processes may be repeated multiple times when one would be sufficient, employees may be wasting time on superfluous responsibilities, and materials may be wasted during manufacturing. When this occurs within an organization, employee satisfaction decreases so turnover increases, quality suffers so customer satisfaction and retention is decreased, and one look at the books will likely indicate the company…

The Marketer’s Guide to Process Mapping

Imagine you’re tasked with baking a cake for a friend’s birthday. You’re not exactly an expert baker, so you hop online and look for an easy-to-follow recipe that will help your dessert be the star of the party. Your mouth is watering as you scroll through photo after photo of delicious-looking cakes. Finally, you settle on a gorgeous strawberry shortcake photo and dive into the recipe. It has a list of ingredients and then one line of instruction that says: “Bake cake.” Confused, you frantically scroll down looking for more guidance. With none available, you end up wasting ingredients when…

Data Tracking: What Is It and What Are the Best Tools

When data is surfaced, organized, analyzed, and applied effectively, you have the power to delight more customers and improve your business’s bottom line. But first, you need to obtain all of that valuable information. A common way to collect data related to the metrics that you care most about — such as churn, conversion rate, engagement rate, user activation rate, and average revenue per customer — is through the process of data tracking. Data Tracking To obtain meaningful data about your customers and target audience and their behaviors, you need to track the metrics that matter most to your business…

What is a Data Warehouse? Everything You Need to Know

As a marketer or business analyst, you know that data is an important part of your success. And the way you store and organize your data will either make your job easier or harder. There are many ways that you can store data, one of them being data warehousing. This is an excellent option for businesses that need to look at a large amount of data from multiple sources. Today, let’s learn what a data warehouse is and how it can help you analyze your data. With a data warehouse, you can perform queries and look at historical data over…

What Is a Revenue Model?

Deciding how you’ll generate revenue is one of the most challenging decisions for a business to make, aside from coming up with what you’ll actually sell. You want to ensure that you’re accounting for production costs, salaries for workers, what your consumers are willing to pay, and that you generate enough to continue business operations. You also want to make sure that your strategy fits with what you’re trying to sell. Various revenue models will help you set your business on the right path. In this post, we’ll outline what they are and how to choose the right one for…

Why Every Company Needs an Operating Model [+ Steps to Build One]

If you are running a business, odds are, you’ve already figured out your business model. It’s usually the first thing entrepreneurs build out, as it’s key to figuring out the value you’re bringing to the market and consumers. But what about your people, processes, systems, and technology? Those are all key components of your business that should be outlined in your operational model. Let’s dive into what an operational model is and how it compares to a business model, plus cover the steps to create one today. Many people confuse business models with operating models. However, they outline different things…

What is Data as a Service (DaaS)?

“The Cloud.” It’s a concept that has grown wildly within the past 20-40 years as technology evolves. But if you’re like me, you might not know what it really means. The cloud refers to how and where data is stored and where it isn’t. It allows software and services to run on the internet, instead of only locally on one device, because the data is stored remotely across a variety of different servers. With this technology, companies have begun storing data online and modernizing their infrastructure, data management, storage, and analytics. While data management, analytics, and integration can sound like…

Data Ingestion: What It Is Plus How And Why Your Business Should Leverage It

A scaling business is bound to have data stored across multiple sources (e.g. databases, files, live data feeds). Even individual teams within a department — such as Content  Marketing, Brand Strategy, and SEO — likely use multiple data sources simultaneously.  It’s important to ensure you have a way of viewing, visualizing, and analyzing all of that data at once. This gives you a complete picture of the health of everything related to your business, from small projects to team projections to overall business success. Data ingestion is the process that can efficiently get all of your data in one place. …

Data Mapping: What Is It Plus The Best Techniques and Tools

You don’t want to waste time simply guessing what a prospect or customer wants and needs from your business or how they’ll react to a certain marketing campaign or strategy that you plan to implement. Rather, you can turn to the process of data-driven marketing to make informed decisions that are based on real data to ensure your marketing efforts are relevant to prospect and customer interests and behaviors. Now you might be thinking about the fact that your business has a large volume of complex data that are dispersed across multiple sources — this is where data mapping comes…

Marketing vs. Operations: The Battle for a Small Business’ Attention

“Your company is one viral moment away from a potential shutdown.” Yes, you read that correctly. Imagine your company is fortunate enough to appear for a few minutes on a national TV show with millions of viewers. You can hardly contain your excitement. All eyes are on you. There’s no turning back.  Your excitement soon turns to horror, however, when you realize your company isn’t ready for this type of attention. Suddenly, a surge in traffic to your company’s website causes it to crash. Team members quit from the stress of performing under pressure. Vendors threaten to sue you for…