Peanut butter and jelly. Puppies and the park. Beach days and ice cream. Some things just obviously go together — but what if I put sales and marketing together in that list? Would you still think they worked better as a pair? More than likely, you haven’t quite considered your sales and marketing to be the “peanut butter and jelly” of your company. But, sales and marketing alignment is more critical than you think. Simply put, alignment between marketing and sales is really about focusing on the customer — and, today, the customer’s buying behavior has changed significantly. Fortunately, the…