How To Implement A User-Generated Content Strategy That Improves Your Online Experience

Even though we know the importance of fresh content, creating your own posts, images, and videos can be time-consuming. But, what if your users could do this for you — for free? They can. It’s called user-generated content (UGC), and it can be invaluable to your business. Making the most of UGC and engaging your followers does require planning. You’ll need to monitor the type of content that’s published because it won’t always reflect the image you want for your brand. How do you encourage user-generated content while improving your online experience? Keep reading because we’ve created the following guide…

Content Hubs: 7 Steps for Beating Big Competitors

Competition for attention online is fierce. Literally, millions of articles are published every single day. But take a moment to think about the nature of that competition. Competition is specific to topics. In Google, in social media, and in the minds of your audience, the battle for attention is fought topic by topic. Some categories and topics, like HDTVs and mattress reviews, are insanely competitive. They’re crowded with famous blogs and big companies that have invested in content for years. They’re impossible. Other topics, such as hedgehog tricks and telescope repair, are not competitive at all. A small player can…

How a Content Cluster Strategy Fits Into Your Digital Marketing Campaigns

It’s tough to produce content that ranks well in 2021. According to Internet Live Stats, over 1.9 billion websites are online right now, and people make 3.5 billion searches per day on Google alone. Additionally, 91% of organizations now use content marketing, and most organizations have invested in short articles and blog posts. So how do you stand out from the crowd with so much competition? Search engines like Google, Bing, and Yahoo no longer rank content based solely on keywords. Instead, you need to deliver an educational experience that enriches the lives of anyone who visits your blog to…

Formats and the Funnel: How 17 Content Marketing Formats Align with Lead Generation

Web content supports the lead generation funnel in many ways. Some content builds awareness, pulling your audience in toward you. Other content builds trust and directly triggers leads. Eventually, we all learn that specific content affects specific parts of the funnel. The format of the content is a big factor in the outcome for you and your visitor. Blog posts and webinars, case studies and list posts are all different formats with very different marketing outcomes. Format follows function. So the content marketer can make strategic choices about formats and create content specifically to strengthen different parts of the funnel….

New Blogging Statistics: Survey of 1067 Bloggers Shows Which Content Strategies are Working in 2021

Welcome to the 8th annual blogging survey. Years ago, we set out to answer some basic questions about blogging. It’s grown into a long-term project that tracks trends in the changing world of blogging and content marketing. Each year, we ask 1000+ bloggers 20 questions about their process and their content. Then we analyze, make a bunch of charts and add input from a dozen content marketing experts. This year we had 1067 survey responses. What follows are 35 charts based on those responses, 12 experts and hundreds of blogging statistics that reveal some fascinating insights into an industry in…

Lead Generation Best Practices: 54 Key Tips for Websites and Marketing

A visitor clicks “submit,” a lead is born. It happens a million times a day, all over the web. They searched, they found a website, it was clear and persuasive, they filled out the contact form. That’s what a lead generation website does. It builds a bridge from a traffic source to a thank you page. This is the purpose of B2B digital marketing. It’s common, but not simple. There are dozens of little factors involved in lead generation. They all work together to create visibility, then clarity, then trust. There is one feature that every lead gen website has…

8 Content Creation Tips For Small Business Owners

What do you think of when you hear the word “content”? As a small business owner, you’ve probably heard that the key to expanding your business lies in producing great content that exposes you to a larger audience. Alternatively, you may have seen statistics that say things like “per dollar spent, content marketing generates approximately three times as many leads as traditional marketing” or “78% of Chief Marketing Officers see custom content as the future of marketing.” But what makes content “good?” Is it a six-figure marketing budget? Or a robust, time-consuming marketing strategy? Thankfully for your business’s bottom line,…

8 Ways to Use Intent Data to Super-Charge Your Content Marketing Strategy

Creating a piece of content for your content marketing program brings a sense of satisfaction and pride. The content is targeted to your ideal customer profile (ICP), is high-quality, may include a powerful call-to-action (CTA). But it is only effective if it is read by your ICP. That is where intent data comes to the rescue. Intent data is the collection of behavioral signals that help you determine a person’s purchase intent. Not just behavior on your site, but behavior throughout the web. The more information and knowledge you have, the better you can deliver the content that is most…

How to Research Keywords: A Step-By-Step Guide for SEO

As you read this sentence, someone somewhere is looking for the services you offer, the products you sell or the knowledge in your head. They are typing a keyphrase into Google… They’re looking at search results… They just clicked on a search listing… And they’ve landed on someone else’s website. Bummer. To get that visitor to land on your site next time, you need to choose keyphrases carefully and then align your content and pages with those phrases. Ranking in search results is not as complicated or mysterious as you’d think. In order to rank, a page must indicate its…

The Value of Video: How Video Content Became a Key SEO Strategy For Businesses

Every second, people around the world make 93,939 Google searches. While that might sound like an enormous volume of web traffic, you’re competing for that traffic with over 1.8 billion other websites. So with so much competition, how can you stand out in search engine results? There are many tried-and-true SEO strategies you could try, but let’s focus on just one today: video SEO. Video search engine optimization (‘video SEO’) is the practice of creating video content that is effectively indexed and ranked by search engines like Google, Yahoo, and Bing. If video SEO sounds interesting to you, read on….