Content Strategy Explained in 180 Seconds

Impossible? Maybe. But let’s try to explain the basics of content strategy in 3 short minutes. If you just had 180 seconds to visit, thanks for dropping by! Otherwise, let’s unpack that overly concise description of content strategy basics. What is Content Strategy? A strategy is a plan to reach a specific goal. So content strategy is a plan to use content to reach a specific goal. Content strategy is a plan to create, promote, and measure marketing content (written articles, recorded videos, etc.) in order to create meaningful interactions, that meet the needs of both an audience and a…

70+ High-Quality Websites Ready to Pay for Your Guest Posts

For those in branding and marketing, guest blogging could be a super strategy for building awareness, authority, and… well, backlinks. Tons of authoritative websites welcome content from outside specialists and are ready to pay for it. From business to marketing, from food to fitness — topics and formats are numerous: essays, reviews, blog posts, case studies, and more. The only piece of advice: Before writing an article and outreaching editors, do your best to research a website inside out. Hence, you’ll know what topics to offer and what writing style to use to fit their content best. Most websites that…

How to Design A Blog: The 13 Best Practices of the Top 100+ Marketing Blogs

So much is written about blog content. Much less is written about the container of that content. But the design and structure of the blog are a big part of your visitors’ experience. If we are thoughtful when we design the blog templates, we can create a better experience for our readers. The content will be easier to find, easier to read, easier to share, easier to sign up and get more. There are two templates on every blog: the blog main page template and the blog post detail template. They hold everything in your content marketing together. We looked…

Steal This Content Marketing Template

Starting with a blank document? That’s hard. Starting with a content marketing template? Much easier! A good content template will force you to plan for promotion. It pushes you to plan for (or at least consider) the various content promotion channels: SEO, social media, email marketing and influencer collaboration. Promotion needs to be a forethought, not an afterthought. The best content doesn’t win. The best promoted content wins. An article is built to perform in a channel or it isn’t. This free Google Doc template will help. Steal Orbit’s content template Just click File > Make a Copy. (You can…

10 Strategies to Unearth Amazing Content Ideas

Most content entrepreneurs and content marketers fail at developing ideas for their content because they fail to plan. If you are at a point where you are sitting in front of the computer waiting for inspiration to strike, you’re doing it wrong. There is no one right way to develop ideas for your content projects, but you do need a process. Here are ten different strategies and tactics that work to unearth amazing content ideas. 1. The Content Audit Before you can determine what kind of content you need, you first need to figure out what you have. In addition,…

What are Core Web Vitals? 6 Ways to Optimize Your Website for the Page Experience Update

In May 2020, Google announced that they would be releasing a new ranking factor related to overall page experience (how quickly pages load, mobile-friendliness, etc…). Included in the existing page experience ranking signals are a set of metrics called Core Web Vitals. The main goal of Core Web Vitals is to make sure websites are providing a great user experience. It’s really nothing new. This is something we should always be doing (and have been doing). You want someone to have a great experience when they come to a page on your website. Keep in mind that many of the…

How to Design Attractive Data Visualizations for a Business Blog

There has been a spurt of businesses adopting data visualization practices in their content. This isn’t surprising considering how much data is now being shared online. Data can be very exciting, but raw data doesn’t always tell a compelling story. Not to all audiences. On the other hand, a data visualization infographic, like the below example, shares a memorable story. Source: Venngage There’s another important factor that has contributed to the growing popularity of data visualizations. We have more content available to us than time to absorb it. Online users simply do not have the time to read paragraphs of…

SEO Testing: Driving Higher Organic CTR and Rankings Through Systematic Experimentation [Case Study]

The web is awash with often conflicting advice on the subject of search engine optimization. Do bolding keywords generate higher or lower rankings? What about embedding dates in URLs? Do my pages actually answer searcher’s questions? Knowing the difference between solid advice and search superstition is sometimes impossible. Instead of throwing up our hands in frustration, we should put these assumptions to the test. By applying the scientific method to the factors that influence search rankings, we can learn what works and what doesn’t. Here’s how we approach SEO testing in our work as a marketing technology consultancy. Why We…

The Entire Content Creation Process in 17 Steps and a Single Flowchart

From first inspiration to the final draft, this is the process for content creation. It’s a lot of thinking and planning, outreach and research, writing and editing. We laid out all the steps in order, with all of the little decisions involved, into a single flowchart.  This diagram reflects our content strategy here at Orbit. Yours may be different. But browsing through this single, simple graphic may remind you of tactics that might work for you if you aren’t doing them already. Here it is, for all of our readers and subscribers. Detailed notes, links to resources and input from…

Thought Leadership and SEO: 5 Ways Thought Leadership Drives Rankings

You hear it in marketing meetings all the time.  Q: Why are we doing content marketing?  A: Thought leadership Thought leadership is that often discussed, but rarely defined marketing goal.  To learn what people mean by the term, we partnered with Survey Monkey and Mantis Research on a survey. We asked 481 marketers about thought leadership and came up with a new and improved definition of thought leadership marketing, based on the majority of responses… Thought leaders clearly communicate challenging new ideas, back them up with data and have a strong point of view.  And these were the nice-to-haves… Thought…