3 Internal Linking Strategies for SEO and Conversions (plus, 10 tips for internal link building)

I’m a big fan of little links. Internal links are the underrated workhorse of SEO and UX. They’re easy to make, easy to manage …and easy to overlook. But not today. This post is a guide to a powerhouse internal linking strategy. We’ll review three types of internal links that make a huge difference in results. Each of which you can easily add to your website. But first… What’s an internal link? An internal link is a link from one page to another page on the same domain. They’re simply text hyperlinks from one page to another page on your…

Web Content Best Practices: Our 22-Point Checklist for Publishing High-Performance Articles

The 80-20 Rule states that 80% of the results come from 20% of the causes. A small number of actions get big results. Big in content marketing, it’s more like 90-10. Every glimpse into every Google Analytics account shows this clearly. The top-performing articles drive most of the impact, both on the traffic side and the conversion side. This is true for traffic. A small percentage of articles get most of the visibility, especially through SEO… And this is true for conversions. A few articles are much better than others at getting visitors to subscribe… One of the main jobs…

How to use Infographic Data Visualization to Attract Qualified Leads

‘Show, don’t tell’ isn’t just a term in entertainment—it’s fundamental to content marketing and exemplified in infographic data visualizations. As the world moves increasingly online, visuals have become the key to engaging audiences—especially as brains process images 60,000 times faster than text. But, why infographics, you may ask? Infographics are an excellent visual tool that combines text, charts, imagery, icons, and colors to tell memorable brand stories. These data visualization examples showcase how powerful and memorable infographics can be. They also position companies to share compelling stories to attract qualified leads. In this article, we share seven tips so you can create data…

New blogging statistics: Blogging still works, especially for the 10% of bloggers who do things very differently…

Welcome to the 7th Annual Blogging Survey. Years ago, we set out to get some basic questions about blogging. It’s grown into a long-term project that tracks trends in the changing world of content marketing. Each year, we ask 1000+ bloggers about their content and their process. Then we make a giant pile of charts. We add input from content marketing experts. And we look for correlations between the data and results. This year we had 1,279 survey responses. What follows are 33 charts, 13 experts and hundreds of blogging statistics that reveal some fascinating insights into an industry in…

Updating Content for SEO: How to Teach Your Old Blog New Tricks (plus, 3 examples with ranking data)

You wrote it years ago. It did well at the time. People liked it …they clicked and opened, commented and shared. But your readers moved on. And you never looked back. Maybe it’s time to revisit that old blog post, update it and promote it again. Updating old blog posts has been one of the most effective SEO strategies we’ve found. We’re not the only ones. For the past four years, we’ve included this question in our annual blogger survey: “Is it part of your strategy to update old articles?” Every year, more bloggers answer yes. The bloggers that update…

Beginner’s Guide to Technical SEO: Avoid These (Simple) Website Mistakes that Are Killing Your Rankings (w/ Checklist)

SEO is one of the best — if not the best — sources of organic traffic your business can get. In fact, around 84,898 Google searches are made every second, bringing plenty of opportunities for businesses like yours to get organic traffic on their website. This is why almost every business wants to tackle SEO. And the reason why you’re probably investing tons of time creating blog posts, doing keyword research, and building links (or buying links). Unfortunately, this opens the door for a lot of potential SEO mistakes that non-technical people may be falling into without even noticing. Because,…

Scaling Content Marketing Without Sacrificing Quality, The Ultimate Playbook

Obviously, your company wants to grow. The entire purpose of any business is to get larger and generate more profit. One of the best ways to do that is through content marketing. You’ve heard that content is vital to success, and that’s why having a content marketing strategy is important for businesses in 2020. As your company scales, your content marketing is going to as well. It’s vital that you maintain content quality while increasing production. Unfortunately, in this competitive and fast-paced environment, shortcuts become all too common for B2C and B2B marketers alike. But that can’t be allowed to…

3 Real Life B2B Content Marketing Strategies Driving Big Results

There are so many ways to approach B2B content marketing. So many goals. So many audiences. So many channels. So many formats. It’s no wonder that content strategies vary widely. Today we are breaking down three real-world B2B content strategy examples. These are actual marketing programs built by real companies, fighting in the content arena. Each is working hard to drive awareness and demand every day, but in very different ways. Databox, John Bonini Animalz, Jimmy Daly Enchanting Marketing, Henneke Duistermaat Let’s meet the content strategists behind these programs. I talked to each of them and they were very generous…

Find All Your Branded Keywords In Seconds (Plus 13 Tips for Brand Query SEO)

Googled your company lately? Probably not. When do you, you’re searching for a “branded keyphrase.” Marketers and SEOs usually ignore these phrases. Why? Because they assume that they rank #1 and there’s nothing to gain. Or they just never look up what branded phrases their audience is using. But it’s crazy to ignore the people who are looking for you. Branded keyphrases are the world’s fastest win for SEO. And they’re a secret weapon for content strategists. These keyphrases provide powerful insights. In seconds you can: Learn what your audience knows about you Find reputation issues Discover your top competitors…

55 Marketing Diagrams and Charts that Explain Content Marketing

When concepts get tough, content gets visual. Marketing diagrams are a fast way to explain complicated topics and tricky ideas. Nothing makes a muddy post clear like a good visual. So for this post, we’re stacking up the best charts and diagrams from 10+ years of articles. Here are 55 diagrams and charts that explain tough marketing concepts fast. We’ve organized them into four big concepts: Content Marketing Social Media and Influencer Marketing Search Engine Optimization Web Design As you scan through, think about your own content and keep this in mind. You may use any of these diagrams in…