Beginner’s Guide to Technical SEO: Avoid These (Simple) Website Mistakes that Are Killing Your Rankings (w/ Checklist)

SEO is one of the best — if not the best — sources of organic traffic your business can get. In fact, around 84,898 Google searches are made every second, bringing plenty of opportunities for businesses like yours to get organic traffic on their website. This is why almost every business wants to tackle SEO. And the reason why you’re probably investing tons of time creating blog posts, doing keyword research, and building links (or buying links). Unfortunately, this opens the door for a lot of potential SEO mistakes that non-technical people may be falling into without even noticing. Because,…

Scaling Content Marketing Without Sacrificing Quality, The Ultimate Playbook

Obviously, your company wants to grow. The entire purpose of any business is to get larger and generate more profit. One of the best ways to do that is through content marketing. You’ve heard that content is vital to success, and that’s why having a content marketing strategy is important for businesses in 2020. As your company scales, your content marketing is going to as well. It’s vital that you maintain content quality while increasing production. Unfortunately, in this competitive and fast-paced environment, shortcuts become all too common for B2C and B2B marketers alike. But that can’t be allowed to…

3 Real Life B2B Content Marketing Strategies Driving Big Results

There are so many ways to approach B2B content marketing. So many goals. So many audiences. So many channels. So many formats. It’s no wonder that content strategies vary widely. Today we are breaking down three real-world B2B content strategy examples. These are actual marketing programs built by real companies, fighting in the content arena. Each is working hard to drive awareness and demand every day, but in very different ways. Databox, John Bonini Animalz, Jimmy Daly Enchanting Marketing, Henneke Duistermaat Let’s meet the content strategists behind these programs. I talked to each of them and they were very generous…

Find All Your Branded Keywords In Seconds (Plus 13 Tips for Brand Query SEO)

Googled your company lately? Probably not. When do you, you’re searching for a “branded keyphrase.” Marketers and SEOs usually ignore these phrases. Why? Because they assume that they rank #1 and there’s nothing to gain. Or they just never look up what branded phrases their audience is using. But it’s crazy to ignore the people who are looking for you. Branded keyphrases are the world’s fastest win for SEO. And they’re a secret weapon for content strategists. These keyphrases provide powerful insights. In seconds you can: Learn what your audience knows about you Find reputation issues Discover your top competitors…

55 Marketing Diagrams and Charts that Explain Content Marketing

When concepts get tough, content gets visual. Marketing diagrams are a fast way to explain complicated topics and tricky ideas. Nothing makes a muddy post clear like a good visual. So for this post, we’re stacking up the best charts and diagrams from 10+ years of articles. Here are 55 diagrams and charts that explain tough marketing concepts fast. We’ve organized them into four big concepts: Content Marketing Social Media and Influencer Marketing Search Engine Optimization Web Design As you scan through, think about your own content and keep this in mind. You may use any of these diagrams in…

Gating Content vs. Un-Gating Content: Pros & Cons

What is an email address of an ideal customer worth to you? It’s not a stretch to presume the answer is: a lot. According to a Litmus survey, the average return on investment of email marketing is 38:1. Your email list is precious, and email addresses have become a valuable currency. Gating your content is one of the simplest ways to fuel your list building. So the question you may have is: why wouldn’t you put most or all of your content behind a gate and turn it into a list-building machine? That’s what I’m answering in this guide. I’m…

Adding video to your content strategy: The impact to traffic and rankings.

Our original content strategy was simple: combine a blog with a newsletter. Post an article, send an email and stay top of mind with our audience. Things have changed since 2007, but the idea of combining channels is still at the heart of the most effective content strategies. Smart marketers combine influencers and SEO, social media and PR, etc. Also central to most content strategies is the idea of reformatting content, in which the content is adapted from one format into another. Smart marketers turn webinars into podcasts, articles into infographics, etc. With a new focus on these concepts, we’ve…

How to Promote an Article: 76 Content Promotion Strategies for Blog Content

Where there’s traffic there’s hope. Every visitor is a potential conversion, as in a lead, a customer or a subscriber. But no traffic means no conversions. This is why content marketers work so hard at content promotion. They understand one of the first rules of content marketing: The best content doesn’t win. The best promoted content wins. This is a guide for content promotion, complete with 76 specific content promotion activities. Together, they are a checklist for driving traffic to blog articles. We’ve broken down the tactics into three sections. We’re showing how to promote the article before, during and…

How to Write Great Headlines: 21 Creative Headline Examples

Scan. Dismiss. Scan. Dismiss. Scan …click! This is what your audience is doing today. This is what we’re all doing today. In our inbox, on social media and on blogs, we scan through headlines, dismissing most and clicking a few. Winning that click depends on the headline, more than anything else. It’s impossible to overstate their importance. We are all judged instantly and ruthlessly by this short set of words. The average person sees 1,300+ headlines each day and dismisses 99.7% of them.* *Totally fabricated, but a great headline. Even if you do everything else right, blogging your fingers to…

Data-Driven Empathy: 7 Charts That Show How to Make Smart Marketing Decisions

If marketing is about knowing your audience and having empathy, then digital marketing is about data-driven empathy. Be a data-driven marketer. You hear that a lot. But what does this really mean? What is data-driven marketing? What data drives us? How do we apply it? There must be more to it than running reports and reviewing dashboards. Data-driven marketing uses qualitative and quantitative data to make marketing decisions through research, hypothesis formation, prioritization and testing. Here are seven charts showing the process for using data to make digital marketing decisions. I’m getting some help on this one from my old…