Subdomain or Subdirectory? What They Are & How They Affect SEO

One of the most heated arguments that I’ve been a part of was about whether or not Taylor Swift is a good dancer. The first thing you should know about me is that Taylor Swift is my favorite artist. So you’d have a hard time convincing me she’s bad at anything (because she isn’t). SEO experts are probably the same way when debating whether subdomains or subdirectories are better for SEO. As a marketer, that debate can cause confusion and analysis paralysis. In this article, you’ll learn the differences between a subdomain and subdirectory and how they affect SEO. There…

How HubSpot Helps Users Prepare for Google’s Core Web Vitals

It’s no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google’s search engine results page (SERP). To ensure your website has delightful UX for your visitors as well as one that meets Google’s standards for ranking, you’ll want to focus on Core Web Vitals. Core Web Vitals At a high level, Google’s Core Web Vitals exist to fix poor user experiences on your website — Google knows that poor UX leads to higher bounce rates and that’s why…

SEO vs. PPC: When to Optimize and When to Pay for Traffic

Imagine you’ve just created an excellent new product, and you’re excited to share your business with the world. Unfortunately, you have no idea how to share this revolutionary product with as many of your target users as possible. You’re not alone. Like you, many businesses face a similar problem regarding how to get their products in front of potential customers. Most of the time, the solution to your problem boils down to choosing between two marketing strategies: search engine optimization (SEO) or pay-per-click (PPC) campaigns. But which method is suitable for you? Is it better to pursue an organic-first approach…

What Is SEO Copywriting?

Creating connections with potential customers is essential when it comes to driving interest and boosting sales. Making these connections can sometimes be difficult, though, as it’s one thing to want to create them and another to figure out how to establish them. However, one of the great ways to establish these connections is through copywriting, where you use words to speak to consumer emotions and try to entice them to take action after reading your words. While it may seem simple to write something that you think will resonate with your audience, there are essential principles to follow to ensure…

34 Inbound Link Building Strategies to Help Your Site Rank Higher

There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary nor effective for your SEO efforts. Although there’s much talk about generating inbound links, the nitty-gritty ways to actually do that are rarely discussed. Thankfully, link building strategies aren’t as tough to implement as many people say they are. Think of it like social media — if you’re a source of great content, and you get it in front of the right people, they’re going to share it. With…

Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Imagine this: You’ve done everything you can to optimize your website. From optimizing your images and conducting keyword research to setting up a site structure and internal linking strategy. Yet, you’re still struggling to rank on Google. It may be because you’ve only completed one half of the puzzle. What’s the other half? Off-page optimization. While your website is vital to your SEO strategy, there are additional actions to take outside of your website that will help you rank. Search engines weigh many factors when determining a page’s ranking. While some of the factors are based on website content and…

A Simple Guide on How To Conduct Backlink Analysis

Link building is an invaluable part of SEO. In fact, it’s one of the top factors search engines look at when determining your ranking. Whether you’re developing a new link-building strategy or revising a current one, it’s important to look at where you currently stand. That’s where a backlink strategy comes into play. Let’s cover what a backlink analysis looks like and the tools needed to conduct one. Backlink Analysis What is backlink analysis? Backlink analysis is a comprehensive review of a website’s backlinks to analyze the site’s performance and identify issues that could affect its search engine ranking. Backlink…

What Are Core Web Vitals? + How to Improve Yours

Long gone are the days of dial-up internet when web pages loaded line by line. Today’s internet users expect an instant response, with 93% of people leaving a website because it didn’t load properly. No one wastes time on a poor experience. To elevate the online experience, Google released Core Web Vitals — a set of metrics to help site owners measure the speed, responsiveness, and visual stability of their pages. The Core Web Vitals report gives you insight into page performance, so you can improve your site experience and let the Google bots know it’s worthy of a high…

The Definition of SEO in 100 Words or Less [FAQs]

Search engine optimization (SEO) seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO, right? Not yet. Many people understand the basic principles of SEO, but a lot has changed in the last decade. The SEO that we know and love today is not the same SEO that we knew and loved (or hated) 10 years ago. And that’s why SEO is something marketers should continue to define, and redefine. Here’s a brief definition in under 100 words: What Is SEO? SEO stands for search engine optimization — that much has stayed the same….

8 Image SEO Best Practices to Make Your Content More Discoverable

To consider the importance of visual search in 2021, let’s start with an example. The other day, I Googled “how to conduct a vlookup in Excel”. I skimmed a few articles but still felt dissatisfied — I didn’t want to read about vlookups, I wanted to see it. Enter: The power of images. Once I clicked on “Images”, I found what I needed quickly: I know I’m not alone. In fact, nowadays, half of all Google searches end on the search results page, without the user clicking through to any results. In 2021 and beyond, it’s critical marketers begin paying attention…