What Is First Contentful Paint? + An Action Plan to Improve It

If you could improve your website’s performance by 10%, would you? Site performance scoring is a complex web of metrics, and First Contentful Paint (FCP) is just one factor Google considers when evaluating page load speed. Responsible for 10% of a website’s overall performance score, FCP plays an important role in creating a positive user experience for visitors. A site’s First Contentful Paint (FCP) is the total time it takes a page to load from the moment the request is sent to the point that any content is rendered on the screen. The higher the FCP score, the slower the…

Enterprise SEO: Everything You Need to Know

SEO. While this is a strategy we’ve been aware of for a while, did you know that 89% of marketers say SEO is successful? And since more than 50 percent of all website traffic comes from organic search and 93 percent of online experiences begin with a search engine, it’s not surprising. However, what do upmarket companies, with thousands of web pages and keywords, do when they’re in the maturation phase of implementing SEO? Instead of focusing on the small business and mid-market SEO strategies, they’ll need to begin focusing on enterprise SEO. In this post, let’s review what enterprise…

30 Ways to Drive Traffic to Your Website

You know you’re a marketer when you’re sitting in traffic on the highway, it’s completely bumper to bumper, and all you can think about is “Why can’t I drive traffic to my website like this?” If you’ve struggled with driving traffic to your website, you’re not alone. According to 2020 research done by Content Marketing Institute, 63% of content professionals are challenged with finding enough staff skilled in content strategy which is one of the top drivers of website traffic. Between writing a new blog post, posting on social media, and strategizing for a new email campaign, it’s hard to…

Subdomain or Subdirectory? What They Are & How They Affect SEO

One of the most heated arguments that I’ve been a part of was about whether or not Taylor Swift is a good dancer. The first thing you should know about me is that Taylor Swift is my favorite artist. So you’d have a hard time convincing me she’s bad at anything (because she isn’t). SEO experts are probably the same way when debating whether subdomains or subdirectories are better for SEO. As a marketer, that debate can cause confusion and analysis paralysis. In this article, you’ll learn the differences between a subdomain and subdirectory and how they affect SEO. There…

How HubSpot Helps Users Prepare for Google’s Core Web Vitals

It’s no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also negatively impacts your ability to rank on Google’s search engine results page (SERP). To ensure your website has delightful UX for your visitors as well as one that meets Google’s standards for ranking, you’ll want to focus on Core Web Vitals. Core Web Vitals At a high level, Google’s Core Web Vitals exist to fix poor user experiences on your website — Google knows that poor UX leads to higher bounce rates and that’s why…

SEO vs. PPC: When to Optimize and When to Pay for Traffic

Imagine you’ve just created an excellent new product, and you’re excited to share your business with the world. Unfortunately, you have no idea how to share this revolutionary product with as many of your target users as possible. You’re not alone. Like you, many businesses face a similar problem regarding how to get their products in front of potential customers. Most of the time, the solution to your problem boils down to choosing between two marketing strategies: search engine optimization (SEO) or pay-per-click (PPC) campaigns. But which method is suitable for you? Is it better to pursue an organic-first approach…

What Is SEO Copywriting?

Creating connections with potential customers is essential when it comes to driving interest and boosting sales. Making these connections can sometimes be difficult, though, as it’s one thing to want to create them and another to figure out how to establish them. However, one of the great ways to establish these connections is through copywriting, where you use words to speak to consumer emotions and try to entice them to take action after reading your words. While it may seem simple to write something that you think will resonate with your audience, there are essential principles to follow to ensure…

34 Inbound Link Building Strategies to Help Your Site Rank Higher

There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary nor effective for your SEO efforts. Although there’s much talk about generating inbound links, the nitty-gritty ways to actually do that are rarely discussed. Thankfully, link building strategies aren’t as tough to implement as many people say they are. Think of it like social media — if you’re a source of great content, and you get it in front of the right people, they’re going to share it. With…

Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Imagine this: You’ve done everything you can to optimize your website. From optimizing your images and conducting keyword research to setting up a site structure and internal linking strategy. Yet, you’re still struggling to rank on Google. It may be because you’ve only completed one half of the puzzle. What’s the other half? Off-page optimization. While your website is vital to your SEO strategy, there are additional actions to take outside of your website that will help you rank. Search engines weigh many factors when determining a page’s ranking. While some of the factors are based on website content and…

A Simple Guide on How To Conduct Backlink Analysis

Link building is an invaluable part of SEO. In fact, it’s one of the top factors search engines look at when determining your ranking. Whether you’re developing a new link-building strategy or revising a current one, it’s important to look at where you currently stand. That’s where a backlink strategy comes into play. Let’s cover what a backlink analysis looks like and the tools needed to conduct one. Backlink Analysis What is backlink analysis? Backlink analysis is a comprehensive review of a website’s backlinks to analyze the site’s performance and identify issues that could affect its search engine ranking. Backlink…