10 Logo Design Trends to Watch for in 2021 [Infographic]

We demand a lot from logos. They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends. It’s a lot to ask of a single symbol. As any designer will surely tell you, designing a logo that meets these varied expectations is no easy task. To help you prepare for the new year, Logaster created the infographic below detailing their predictions for the most influential logo design trends of 2021. Keep an eye out…

Brand Logos: The Good, The Bad, and The Most Questionable Designs

When it comes to your business’ branding strategy, establishing your company’s logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it’s one of the most prominent branding elements that people will think of when someone mentions your company. Mounting research backs up how important a logo can be to your brand. In fact, a 2019 study from the Journal of Marketing Research found that an effectively designed logo can “influence brand evaluations, purchase intentions, and brand performance.” Your brand’s logo should be memorable, versatile, and consistent, all the while…