In the summer, there’s so many things I enjoy: The sun, the temperature, chilled drinks, BBC’s Pride and Prejudice miniseries, but most of all … my summer subscription box. The seasonal subscription box I’m subscribed to gives me a little something extra to look forward to every couple of months, and the company has a knack for making me feel like a valued customer. In my opinion, it starts with the website. Every time I log on, the homepage is configured to my account, browsing history, and activity: The dashboard greets me by name and gives me an update about my next…

How Dynamic Content Makes Your Marketing More Personal

The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. The idea that a website could not only recognize a return visitor, but also discern their interests and alter their site experience accordingly felt like nothing short of magic. For instance, when I check Amazon’s site, I can find numerous personalized recommendations just for me, and it still feels like a delight, every time. Since then, data-driven personalization has become more common, though not entirely pervasive in the marketing space — perhaps due to a lack of understanding around how…