How to Grow Brand Awareness on Snapchat, According to Snapchat’s Product Marketing Manager

Snapchat has undoubtedly become a powerful advertising tool for marketers aiming to reach millennials and Gen Z — and for good reason. For one, Snapchat reaches 75% of millennials and Gen Z. Additionally, Snapchatters are highly engaged on the platform. In fact, most users open the app 30 times per day. All of which is to say: If you’re looking to reach millennials or Gen Z’ers and you’re not using Snapchat for Business, you could be missing out. But that might sound easier said than done. How can you truly leverage the platform — typically used to send funny photos…