Where Do Shoppers Research Products on Social Media? We Asked 300 Consumers

In 2020, 42% of people used social media channels for product research. With younger generations getting more and more connected to social media, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct more product research on social than on search engines. Throughout the past few years, social media channels have embraced their new role as product research channels, devoting certain areas or features of their platforms to showcasing brands and products. For example, Facebook Ads is considered an alternative to Google Ads, YouTube is a go-to site for learning…

These Big Social Media Platforms are Taking on Clubhouse: What Marketers Need to Know

If you’ve read the news or surfed through social media recently, you’ve probably heard about the new social media audio app called Clubhouse. In the last few months, Clubhouse, which allows users to drop in on audio calls as listeners or speakers, has received a $100 million valuation and grown to more than 10 million active users. Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. If you’re feeling deja vu following the competition around Snapchat Stories, and TikTok’s musical overlay features, you’re not alone. When a new social…

Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online, social media platforms — such as Facebook, Instagram, and WhatsApp –began rolling out ecommerce tools to help businesses sell more items directly from their social pages. Now, as social media networks continue to expand on in-platform shopping tools, it’s clear that social media ecommerce is gaining steam. But, as with any new marketing trend, you might wonder, “Are…

What is Clubhouse? [+Should Marketers Care?]

In 2020, you might have heard your favorite influencers talking about a mysterious new social media app called Clubhouse. But, unless you had a huge online following of your own, you might just be getting access to the app now. Until a few months ago, Clubhouse was a platform where big-name celebrities, company leaders, Silicon Valley investors, and some of the web’s top global influencers could have uncensored audio group chats about their lives, hobbies, work, or industries. Now, as the invite-only Clubhouse continues to gain media coverage and a growing pool of non-celebrity users, you might be wondering, “What the…

19 Social Media Marketing Myths to Leave Behind in 2021

Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths. And despite the fact that data has disproven a number of marketing myths today, some marketers will still hold onto a few, simply because it’s hard to keep up-to-date on what’s really going on with social media. Yes, social media landscapes change dramatically every day. However, as a marketer, it’s important to identify myth from reality in order to create an effective social media strategy.  To help you separate fact from fiction, I put my MythBusters hat on and…

How to Use Clubhouse: A Step-by-Step Guide

Recently, Clubhouse — an invite-only, audio social media app — has gained viral levels of awareness. In just a few weeks, Clubhouse, which allows members to host and join audio chat rooms, has jumped from 600,000 to 10 million active users, gained a $100-million valuation, and hosted some of the world’s top thought leaders. Because of Clubhouse’s growing awareness, popularity, and chat-style interface, brands interested in building communities are getting more curious about how they could use it in their marketing strategies But because Clubhouse is still invite-only and not available for Android users, many marketers are just logging on for the…

As I scroll through my Instagram feed every day (cough, cough…multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile. Their posts are on-brand, creative, and aesthetically pleasing. All of their photos have the same filter on them to ensure they match — this makes their Instagram profile look professional, artistic, and organized when visitors, like myself, browse their page. Frye’s Instagram account also encourages interaction between the company and their followers…

Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on the level of effort you put into it. For every business that has found success in social media marketing, there are at least two more spinning their social wheels with no tangible results. It’s time to change that trend. For many, social media is simply a place to post links to…

15 Essential Social Media Marketing Tips From Beginner to Advanced

One of the most humbling experiences as a marketer is putting out that tweet you just knew would be a home run for your audience. We’d like to think of ourselves as being able to come up with A+ social media content every day, but the reality is that we’re all human. Sometimes, we hit a wall with planning content that aligns with our company and goals. If you’re just starting out in social media marketing or are looking for a few tips to get inspiration, we’ve compiled some helpful knowledge to beef up your accounts — no matter your…

Pivoting from a career in broadcast journalism was a big decision for me. I loved everything about a newsroom environment: the breaking news, researching topics, identifying sources for stories, and feeling like I had a pulse on trends and issues taking place in the world. I was successful at it, too. In fact, I worked at some of the biggest news corporations in the world, including CNN, ABC News, CBSLA and others. However, at some point — because I was spending so much time on social media listening for breaking news and looking for story ideas — my interest in…