5 Social Media Predictions Marketers Got Wrong Last Year

The world around us is constantly changing — it only makes sense that the marketing world does too. Every year, marketers pull out the crystal ball to predict trends and shifts in the coming year. Sometimes we’re right on the tail — and other times the social media marketing landscape surprises us. Here, we’ll cover 5 social media predictions marketers got wrong in 2021 and strategies for making better predictions in the future. 5 Bad Social Media Predictions of 2021 1. The TikTok craze will reach its peak. Despite threats of being banned in the U.S. — and actually being…

Clubhouse vs. Twitter Spaces (+ How Other Audio Platforms Match Up)

When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature. A couple of months after Clubhouse’s launch, Twitter announced Twitter Spaces, a feature limited to accounts with 600+ followers. Today, both platforms have greatly expanded. And, each time this happens, marketers wonder, “Which of these social media channels should I use in my strategy? And, is this trend even worth investing in?” ​​The good news? Strong competition around a social media trend, like chat streaming, signals that it’s not going away anytime soon…

Are Brands Investing in Social Media Communities in 2022? We Asked 1,000+ Marketers

What’s better — 1,000 Instagram followers who engage with your brand, or 1 million followers who don’t? Ultimately, the goal of social media is to generate revenue. If your followers don’t engage with your posts, they won’t engage with your business. Communities are critical because they promote engagement. They’re incubators for brand awareness, loyalty, and trust. But they’re also a dime a dozen, so marketers need to refine their approach to building and leveraging them correctly. Let’s explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2022. Are Brands Investing in…

The Best Social Media Platforms for Video Content in 2022 [Consumer Data]

As of June 2021, TikTok users on Android devices now spend more time each month watching content than YouTube users (also on Android devices). In UK countries, the difference is even more drastic than in the U.S. as TikTok users continue to watch more video content than on YouTube. Additionally, HubSpot’s 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. With data like that — and all the growing social media video platforms out there — it’s become obvious that social media…

278 Social Media Holidays for Your 2022 Content Calendar [+Template]

Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day? There are a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness. But odds are, you probably don’t acknowledge these days until you see your favorite brand posting about it. These social media “holidays” are a fun way to connect with new and existing followers who share an affinity for a specific food, fictional character, or pet. While we don’t suggest sharing content on social media and then adding an…

8 New Social Media Platforms Marketers Should Watch in 2022

According to 2021 2ubSpot Blog Research, most marketers search for new or emerging social media platforms on a weekly or monthly. When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? The truth is, probably so. The year 2020 changed the way we did just about everything — including socializing. Social distancing became a familiar part of our lives leaving a void for personalized communication we used to have…

The Best Social Media Platforms for Video Content in 2022

As of June 2021, TikTok users on Android devices now spend more time each month watching content than YouTube users (also on Android devices). In UK countries, the difference is even more drastic than in the U.S. as TikTok users continue to watch more video content than on YouTube. Additionally, HubSpot’s 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. With data like that — and all the growing social media video platforms out there — it’s become obvious that social media…

Social Media Demographics for Marketers in 2022

I get it, fellow marketers —sometimes, you just need the numbers. The new year means a lot of things: new life changes, new opportunities, chances to change lives, and, for marketers, new campaigns to plan. The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it. And, ultimately, keeping on top of important numbers before your social media campaigns can help you with ROI in the long run. Here, we’ve compiled the state of social media demographics, optimized with the most important data you need to know about your audience…

5 Social Media Challenges Brands are Facing in 2022, According to 500+ Marketers

TikTok. Clubhouse. Twitch. These are just some of the many new social media apps we’ve seen grow in popularity over the past year — and that’s along with all the ‘oldies but goodies’ like Instagram, Facebook, and Twitter. The expanding list of popular social media platforms undoubtedly makes a social media marketer’s job harder: Which platforms will provide the highest ROI? Where’s your audience hanging out? And which ones aren’t worth the effort? As the social landscape changes, HubSpot’s Blog team surveyed over 500 marketers to determine the biggest challenges social media marketers will face in 2022 — and how to…

How Hubspot’s Social Team Prepares for the Holiday Season [+Tips You Can Leverage]

All right, so most of us haven’t even picked out our Halloween costumes yet. However, for marketers everywhere, it’s just about that time where we need to start sipping the proverbial eggnog and thinking about our holiday marketing strategies — but where do we even begin? Confused about where to start with your holiday marketing strategy on social media? In this post, hear directly from HubSpot’s social team about the best social media holiday marketing practices and how they best prepare for the holiday season. Social Media Holiday Marketing Best Practices 1. Prioritize high-value content. Kelly Hendrickson, Senior Manager on…