The great thing about the internet is that it’s full of brilliant marketers sharing great information — all for free. Social media is no exception. If you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 33 blogs specifically about social media marketing. 33 of the Best Social Media Blogs 1. HubSpot Marketing Blog On the HubSpot Marketing blog, we strive to cover every topic that a modern-day marketer would need to know about. This includes social media. Not only can you find general posts…

How to Create a Social Media Report [Free Template]

Social media is an undeniably powerful channel for marketing in 2020. In fact, social networks are the biggest source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration through social channels. However, if you’re using social media as a tool for organic exposure and brand awareness, rather than just a channel for paid ads, it can be difficult to track the success of your efforts. As any social media manager knows, successful implementation of a social media strategy is contingent on countless factors — and all companies prioritize different channels, metrics, and criteria for success. For example,…

The Start-to-Finish Guide to Writing a Social Media Proposal

Whether you’re providing social media management, marketing, or consulting services, the crucial step in winning a client is sending out a business proposal. A business proposal can help you prove to clients’ that you’re the most well-suited to meet their needs, and help you stand out from the competition. And, if you’re particularly interested in providing social media-related services, you’ll need to create a social media proposal. Here, we’ll explore best practices for creating a social media proposal that will enable you to exceed client expectations and expand your portfolio. But first, let’s zoom out and take a wider look…

19 Social Media Marketing Myths to Leave Behind in. 2020

Like any major marketing strategy of the past decade social media has had plenty of time to accumulate some big, inaccurate, myths. And despite the fact that data has disproven a number of marketing myths today, some marketers will still hold on to few, simply because it’s hard to keep up to date on what’s really going on with social media. Yes, social media landscapes change dramatically every day. However, as a marketer, it’s important to identify myth from reality in order to create an effective social media strategy.  To help you separate fact from fiction, I put my Mythbusters…

B2B marketing has hit a wall. Audiences are getting harder to reach, campaigns are fractured across channels and, for many brands, performance is flatlining. Whatever audiences want, they want it now. As marketers, we have an obligation to earn our audience’s attention. We already know that the B2B journey is powered by content. Channels never mattered to the consumer. Prospects want to self-educate, and content is how they choose to do it. Increasingly, B2B companies are turning to thought leadership content to enhance brand reputation, build decision-makers’ trust, open the conversation, and help close business, according to research by Edelman…

Social Media Marketing Examples of What to Stop, Start, and Keep Doing in 2020

Social media is always shifting and changing, so if you are still running on the same strategy as you have in years past, now is the time to start thinking differently. The social media landscape today is incredibly different than it was in 2019. Primarily, the global pandemic of 2020 has meant that more people than ever are online. More people than ever are on social media, and additionally, they’re paying attention in ways that are unprecedented, as suggested by an April 2020 Statista report, which showed that global social media usage has increased by a whopping 44%. This means…

5 Noteworthy Examples of Corporate Social Media Policies

As a marketer, social media is undeniably important – in fact, in 2020, three-quarters (74%) of all global marketers now invest in social media marketing. Social media can help you engage with new audiences, increase brand awareness, handle customer service inquiries, and even increase sales. (As an avid Instagram user, I can’t count the amount of times I’ve “Swiped Up to Purchase” on a link from a popular influencer.) But there’s plenty of risk involved with social media, as well. Among other things, a bad social media post could spiral into a full-blown PR crisis or get your business into…

What Is Quora? A Marketer’s Guide to the Most Underrated Platform of 2020

Part of a social media manager’s job is to filter through which platforms are or aren’t relevant to their industry — or, more importantly, their audience. But there’s more to choose from than Facebook, Twitter, LinkedIn, Snapchat, and Instagram. Believe it or not, Quora is one such platform you might want to add to your marketing portfolio. Quora entered the social marketplace about eight years ago, and it has since become a website worthy of a marketer’s attention. Before we get into why, let’s talk about what exactly Quora is.  So, why is this website compelling to marketers? A handful…

12 Social Media Tools You Need to Use in 2020

You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 45 percent of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too. Social media, however, can be extremely time-consuming. Additionally, it spans so many diverse tasks, ranging from number-based activities like tracking analytics, to creative jobs such as designing graphics. It can be difficult to find the skills and manpower needed to execute…

Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare lagged behind. In fact, a survey by Greystone in 2015 reported that most healthcare marketers considered their efforts behind the curve compared to other industries. The good news is that there has since been a large adoption of social media since this report with 96% of respondents (up from 80%) showing an active Facebook…