14 Time-Saving Tools for Managing Your Twitter Following

According to Hootsuite, Twitter has 145 million monetizable daily active users, and that number is growing. This and the open nature of the ecosystem makes it a great platform to put content in front of your ideal customers. At the same time, the Twitterverse is fast-paced. In fact, Moz estimates that the average lifespan of a tweet is only 18 minutes, which means that your posts have less time to capture their attention. That said, maintaining a healthy following and publishing schedule on Twitter is challenging, perhaps much more so than other social networks. You can’t help but want more…

Facebook Ad Specs & Sizes in 2020: an Updated Guide

How many characters of text can News Feed ads have again? What about image dimensions for the Right Column sidebar? Between various image sizes and character requirements, figuring out how to optimize your Facebook ads for the various page spaces and ad objectives available to you can get pretty confusing. To take the headache out of preparing to run a Facebook ad campaign, here’s a handy cheatsheet of Facebook image ad sizes and dimensions for every type of ad you can purchase on Facebook — no matter what your ad’s objective or call to action is. Paired with using an…