Top Social Media Tools You Need to Use in 2021

You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 50% of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too. However, social media can be extremely time-consuming. It also spans so many diverse tasks, ranging from data-based activities like tracking analytics, to creative jobs such as designing graphics. It can be difficult to find the skills and manpower needed to execute a…

Gorgeous, on-brand images and lively language? Check. A substantial social following in the channels that matter most for your industry? Check. Leads coming through? Check — and fist bump. What comes next? Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers. Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter Accessing an ebook or white paper Signing up for a free trial of your service Attending a virtual event Engaging with a chatbot People…

The Best Social Media Management Tools

In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, planning, scheduling , sharing, analysis, and more. In this blog post, we’ll cover what social media management tools are, how your team can benefit from them, and 12 of the best options available today. Let’s get started. What is social media management? Social media management is the process of handling (managing) your entire social…

The 8 Best Social Media Analytics Tools for Marketers in 2020

These days, businesses across every industry are investing in social media marketing. But no matter how great your social media content is or how many people follow your accounts, you won’t be able to grow your audience, reach, and presence if you don’t understand the data behind it all. In-depth knowledge about the status and success of your social media marketing will offer actionable insight into things like which strategies should remain in place and what you should change or experiment with in order to grow. Social media analytics tools are able to help you with just that. Social Media…