9 Social Media Trends Marketers Should Watch in 2021 [Data + Expert Tips]

As we near the end of 2020, one thing is certain: We’ve spent a lot of time on social media this year. But, our increased connection to social media isn’t at all shocking. In March, as countries implemented stay-at-home orders due to the global pandemic, Statista reported a 21% uptick in monthly social media usage. Throughout the year, consumers have not only continued to use social channels to catch up with loved ones, but they’ve also embraced them for product research, the latest news coverage, and hours of mindless entertainment.  Now, as the world hits 3.6 billion social media users…

2020 Social Media Trends, According to HubSpot’s Social Media Professor

If social media trends from 2019 taught us anything, it’s that personalized content is key for success. We also saw brands starting to listen more closely to their audience. I only expect this to intensify in 2020 with the world moving towards tighter data regulations and higher expectations from people for the content they consume. The world is numb to generic social media broadcasts. On top of that, there are more social media channels than ever before, but the main three still lead the pack in regards to return on investment. In the most recent HubSpot Research survey, marketers reported…