26 Pictures of Desks – Top Marketers Share Tips for Cameras, Mics, Lights and Hamsters

Headed back into the office soon? Staying in your home office forever? Either way, you’re probably on camera more than you’d ever imagined. You’re probably on camera more than a typical TV reporter. These days, talking to a camera for 3-4 hours per day is normal. Just another day. Not weird at all. Some marketers are podcasters and YouTubers. Naturally, their desks are mini-studios. But like it or not, with this much remote facetime, we’re all working in mini-studios now. Maybe it’s time to upgrade. “Hey your picture is amazing. What camera are you using?” We reached out to a…

21 Ways To Build Your Social Media Presence, Like HubSpot Marketers

 I was a lazy natural for most of my life. I had natural hair but I never took care of it in the way I should have. I slicked it back in tight – albeit very cute – top buns, laid down my edges and kept it moving. Then, I discovered a natural hair stylist on Instagram who changed my outlook. She was active on the platform every day, often giving hair care advice, and spoke directly to my concerns. Within a few weeks, I was sold and ready to book an appointment. Not every social media interaction is like…

How to Use Google Analytics to Track Social Media: Here are 5 Quick Ways

Social media is hard work.  It takes a lot of time and energy. Connect and share. Listen and engage. Grow your following. Be consistent.  Usually the list of social media marketing goals includes “brand awareness” and “drive website traffic.” But how well is working? Is it bringing visitors to the site? What are they doing? Not long after you start sharing content on social media, you find yourself asking this question: “How do I track social media in Google Analytics?” Of course, there are all kinds of social media metrics right in front of you. There are likes, shares, comments…

How to get more Twitter Followers: 10 Semi-Legit Ways to Grow Your Following Fast

Social media marketers put high value on the size of a following, so here’s a conversation that happens a lot between marketers. Q: “How do I get more Twitter followers?” A: “Tweet more, engage with people, share something useful or provocative.” Sound familiar? Maybe you’ve heard this conversation or been part of it. Maybe dozens of times. But here’s a less common question: Q: “Why do some Twitter accounts grow faster than others?”  This post answers that question. Then it goes into some practical tips to grow your Twitter following, including some of the more spammy tactics. Yes, we’re going…

Using YouTube to Amplify Your Business Reach

For most businesses, using YouTube to boost their reach sounds intimidating. However, with the proper approach, it’s possible to use this popular platform to increase website traffic and generate more leads and sales. With over 50 million video creators on YouTube, it’s safe to say that any business that hopes to stand out needs to have savvy marketing tactics. You’ll need a smart strategy to help you reach and be heard by your core audience. More US adults are using YouTube than Facebook or any of the other social media sites, which means that this is a channel that businesses…

How to Promote an Article: 76 Content Promotion Strategies for Blog Content

Where there’s traffic there’s hope. Every visitor is a potential conversion, as in a lead, a customer or a subscriber. But no traffic means no conversions. This is why content marketers work so hard at content promotion. They understand one of the first rules of content marketing: The best content doesn’t win. The best promoted content wins. This is a guide for content promotion, complete with 76 specific content promotion activities. Together, they are a checklist for driving traffic to blog articles. We’ve broken down the tactics into three sections. We’re showing how to promote the article before, during and…

The Social Media Rule of Thirds and 3 Best Practices for Social Media Management

If you’re using social media as a dumping ground for links, you’re doing it wrong. There’s more to social media than promoting your content. You’re missing out on the more social side of social media, like building your network and making friends. And your accounts won’t be much fun to follow. There are three types of social posts. And blending them together is part of social media best practices. Here’s a breakdown of the “Social Media Rule of Thirds.” 1. Creation and promotion: Driving traffic Promote the content created by you or your brand. It’s helpful when these posts are…

How to Take a Great Selfie: 5 Selfie Tips for Mastering the Art

We all take selfies. We take solo selfies after workouts (swelfies) and couple selfies while kissing. We take selfies with dogs and selfies while driving (more on selfie safety in a bit). And we take big group selfies with friends (my favorite). You probably shot a selfie recently. Maybe earlier today. Before you strike another Blue Steel pose, take a minute to up your game and perfect your selfie skills. Here are 5 selfie tips for better digital self-portraits. 1. Face a light Lighting is 80% of the selfie game. Find the light. You need the light. You’re looking for…