How to Effectively Disavow Links & Protect Organic Ranking

If you’re confused about when, why, and how to disavow links — you aren’t alone. We all know that backlinks are critical to your SEO success, but the quality of those backlinks can make all the difference in that success. This post will help you understand when and how to submit a Google disavow file, which is important for protecting your domain. Let’s dive in — but first, what is the disavow tool? What is the disavow tool? The disavow tool gives you the opportunity to ask Google to ignore low-quality backlinks to your website. When you submit a disavow…

The Modern, Inside Scoop on Google PageRank In 2021

If you have been in SEO for a while, you may remember the days of working hard to increase the PageRank of websites — it was the metric every SEO cared about and wanted to improve. Improving PageRank meant improving your authority (usually with backlinks), which in turn could result in higher rankings and more traffic.  But what happened to PageRank? It’s rarely talked about anymore.  Believe it or not, PageRank is still used as a ranking signal for Google, even if you haven’t heard it mentioned in a while. Here, we’ll explore what you need to know about Google…

Robots.txt: The Deceptively Important File All Websites Need

The robots.txt file helps major search engines understand where they’re allowed to go on your website. But, while the major search engines do support the robots.txt file, they may not all adhere to the rules the same way. Below, let’s break down what a robots.txt file is, and how you can use it. What is a robots.txt file? Every day, there are visits to your website from bots — also known as robots or spiders. Search engines like Google, Yahoo, and Bing send these bots to your site so your content can be crawled and indexed and appear in search…

What Domain Authority Is (and Isn’t), and How to Increase It

Some companies and brands use Domain Authority (DA) to study and evaluate the results of their digital strategies. But what does this metric really mean? Should we really strive to improve it? Will a high domain authority help us rank better on Google?  Domain authority can be a very useful metric to know the status of a website in relation to similar competitors, but we must emphasize that it is not a ranking factor for Google.  In this post, we’re going to define what domain authority is — and what it isn’t — and what you’ll want to take into…

Anchor Text: What It Is, Why It’s Important & How to Optimize It

By now, many people are familiar with links. Links make up the web’s infrastructure, and make it possible to jump from one webpage to another. While links are sometimes included in the text as is (e.g. https://blog.hubspot.com), they are usually inserted with an “anchor”  to make the user’s reading experience more pleasant. Let’s dive into what anchor text is, and why it matters. Plus, how to optimize your anchor text for SEO. What is anchor text? Anchor text is the clickable text which links two webpages together. Ideally, the target URL references relevant information about the topic being discussed on the source…

What is Website Architecture? 8 Easy Ways to Improve Your Site Structuring

Getting lost sucks. It doesn’t matter if you’re in a city or a corn maze, the ambiguity of not knowing where you are and what could happen next can make you break out in a cold sweat. Website visitors feel the same way when they land on a jumbled website. Nearly one in two people leave a website after visiting just one page. We don’t have a lot of time to make a good impression on a user, and with a poor site architecture, you’re guaranteed to increase bounce rates. It’s critical to structure your site in an intuitive and…

302 Status Code: What It Is + Its Impact on SEO

If you’ve spent any time on the internet, chances are you’ve encountered an HTTP status code. In simple terms, HTTP status codes are standard response codes that show the relationship between all the things that go on in the background when you travel from web page to web page. Things like the user agent (i.e., your web browser), the server, the web page you’re trying to load, and any third-party web applications you might be running. Because of the complexity of how all those elements interact, there are many possible HTTP status codes you can run up against. HTTP status…

HTTP Error 403 Forbidden Messages: What They Are & How to Fix Them

Imagine this – you’ve recently created a new website to host your content, and you’re excited to see it go live. You can’t wait to dive into SEO and begin ranking for keywords and attracting an audience to your brand. But then a friend emails you and says, “Hey, is there a reason I see this when I click on your website? ” Image Source Undoubtedly, a “403 Forbidden” message is cause for immediate concern. How many potential viewers are you losing, as they come across your website to find this message? Fortunately, there are a few quick-and-easy solutions to…

Dwell Time is the SEO Metric You Need to Track

This morning, I made a quick Google search. When the results page loaded, I spent time clicking through the first page of websites to find what I was looking for. When I didn’t find my answer, I clicked back to that results page to look at the next one. This process took me through to the bottom of the page until I refined my search and started the process again. I didn’t know it at the time, but I was actually contributing to a powerful metric — dwell time. When we talk about metrics, we tend to focus on demographics….

What’s a 500 Internal Server Error, and How to Fix It [Quick Guide]

Troubleshooting a HTTP 500 internal server error is like solving a mystery. You don’t know what exactly happened or why it happened — all you know is that something’s wrong and you need to fix it. To guide you through the hassle of troubleshooting the dreaded HTTP 500 internal server error, let’s go over what it exactly means and its most common causes and solutions. What is a HTTP 500 internal server error? A HTTP 500 internal server error means your web server is experiencing problems, but it can’t pinpoint the specific error or its root causes. When this happens,…