Google Cache: How to View Cached Pages

Cached pages is an undeniably useful tool when you come across a web page that is performing poorly, or temporarily down for some reason. At its most basic, Google crawls web pages and then makes raw HTML copies of them — a cached page. This can enable you to view a website that is slow or not responding, and it can also help SEO experts figure out indexation issues with a site. What is a cached page? A cached page is a backup of the raw HTML and content of a page taken at a single point in time to…

I don’t know about you, but I wouldn’t describe myself as a “technical” person. In fact, the technical aspects of marketing are usually the hardest ones for me to conquer. For example, when it comes to technical SEO, it can be difficult to understand how the process works. But it’s important to gain as much knowledge as we can to do our jobs more effectively. To that end, let’s learn what web crawlers are and how they work. You might be wondering, “Who runs these web crawlers?” Well, usually web crawlers are operated by search engines with their own algorithms….

How to Optimize Your Content for Google’s Featured Snippet Box

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. This actually pushes organic results further down the page. So what does that mean for SEOs? Well, that’s what I set out to explore. Naturally, ranking in the Featured Snippet itself remedies the problem of positioning, but is this strategy something worth doing? What is a Featured Snippet, anyway? And more importantly, what do you have to do to appear there? What Is a Featured Snippet? Featured Snippets — also…

What is a 301 Redirect, and When Should You Use One?

I moved five times in the last year. And every single time I moved, I forgot to sign up to have my mail forwarded to my new address. Mail forwarding is an important step in any moving process, as it ensures you don’t lose any valuable information that’s sent to you. And the same can be said for your website: If you’re moving a website from one URL to another, you need to take the necessary steps to ensure your visitors get sent to the right place. In the world of tech, this is called a 301 redirect. Here, we’re…

What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

If you’re anything like me, you probably read the title of this post and thought, “Latent semantic indexing … wait, what is that?” Latent semantic indexing (LSI, for short) can be an overwhelming and confusing term for anyone hearing it for the first time. Luckily, although it sounds like something that requires a degree in computer science, it’s actually a concept you’re already probably familiar with — particularly if you have some basic knowledge of keywords and their close relationship with search engine optimization (SEO). In this post, we’ll define LSI and how the process can potentially benefit your overall…

Google AMP Helps You Make Stunning Web Experiences. Here’s How.

Earlier today, I learned about a type of page that would load “almost instantaneously.” Well, with a rap like that, I had to test this out for myself. So, I went to Tasty, a cooking website, on my desktop and on my phone to test the loading times for each. The homepage for both took one second to load and display. That was impressive. Source When comparing the mobile homepage and desktop homepage, I saw that the images and layouts were optimized perfectly. This checked off another item on my list. Source And finally, when clicking on a recipe, I…

The Plain-English Guide to Meta Tags & SEO

In 2018, HubSpot found 64% of marketers said they actively invest in search engine optimization (SEO).  Good SEO can get you in front of the potential customers who are searching for your products or services, and great SEO can help those users become long-term customers, and even brand loyalists. SEO is a landscape that involves many on-page and off-page factors, and it’s critical to understand how to incorporate meta tags into each one of your web pages. Meta tags can help search engines correctly identify and categorize your pages, which may result in higher rankings and more exposure to the audience…