Dwell Time is the SEO Metric You Need to Track

This morning, I made a quick Google search. When the results page loaded, I spent time clicking through the first page of websites to find what I was looking for. When I didn’t find my answer, I clicked back to that results page to look at the next one. This process took me through to the bottom of the page until I refined my search and started the process again. I didn’t know it at the time, but I was actually contributing to a powerful metric — dwell time. When we talk about metrics, we tend to focus on demographics….

What’s a 500 Internal Server Error, and How to Fix It [Quick Guide]

Troubleshooting a HTTP 500 internal server error is like solving a mystery. You don’t know what exactly happened or why it happened — all you know is that something’s wrong and you need to fix it. To guide you through the hassle of troubleshooting the dreaded HTTP 500 internal server error, let’s go over what it exactly means and its most common causes and solutions. What is a HTTP 500 internal server error? A HTTP 500 internal server error means your web server is experiencing problems, but it can’t pinpoint the specific error or its root causes. When this happens,…

A Beginner’s Guide to Data Flow Diagrams

Ask any professional athlete or business executive how they became successful, and they’ll tell you they mastered a process. By figuring out which of their habits led to success and which didn’t, they improved their efficiency, effectiveness, and productivity at work. But implementing a process into a business, department, or even a team is a completely different animal than honing your own personal process. With so many moving parts, how do you track each aspect of your business’ process and how do you refine it? Data flow diagrams provide a straightforward, efficient way for organizations to understand, perfect, and implement…

What Does HTTP Error 503 (Service Unavailable) Mean & How To Fix It?

Imagine someone searches for a topic and finds your website on page one of Google. When they click through to your website, though, their eyes land on a bland webpage that says “Service Unavailable”. What do you think they’ll do when they find your website on Google again? Odds are, they’ll skip over it and click on the next link. If visitors are looking for answers and you’re promising them those answers, but you can’t deliver because something’s wrong with your website, they’ll lose trust in your brand. Unfortunately, if your website experiences a 503 Service Unavailable Error, there’s no…

The Ultimate Guide to Google Search Console in 2021

What is Google Search Console? Google Search Console (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. At any given time, I have GSC open in 2 to 10 tabs. It’s helpful on a macro and micro level — both when I need to see how many impressions HubSpot is gaining month over month or figure out what’s happened to a high-traffic blog post that suddenly fell….

An outdated website won’t represent your brand well. Web design experts recommend a site redesign every 2-3 years to keep up with web standards and design trends. This can often be accomplished with a simple facelift or re-skin. However, in some cases, you may be up against a site migration. The end result of a site migration may include a cleaner interface, a new or improved user experience, an easier editing experience, and more. However, the choice to migrate your website should not be taken lightly. If executed poorly, you could end up with status code errors, negatively impacted SEO…

Have a website? Then you’ve likely heard about search engine optimization (SEO) — the process of making your site easier to find, crawl, and rank for search engines. The better your SEO, the higher your website ends up on search engine ranking pages (SERPs) — as a result, the greater the chance of your site being noticed by potential customers. And with 68% of all website traffic coming from organic and paid searches — rather than through social media shares and other marketing channels — the right SEO strategy is critical. Many SEO techniques are straightforward: Don’t keyword stuff. Keep…

The Simplified Guide to Google’s RankBrain Algorithm

Not long ago, if you wanted to find a place to eat, you needed to search for a term like “Boston restaurants”. But, today, you can instantly find a good restaurant that’s nearby if you just search for the term, “Where should I go for dinner?” That’s because Google is sophisticated enough to recognize your intent or the implications of your query. However, prior to 2015, you needed to type the most straightforward queries into the search engine to find the answers you were looking for. So how did Google evolve to understand their searchers’ intent and implications so quickly? Well…

Google Cache: How to View Cached Pages

Cached pages is an undeniably useful tool when you come across a web page that is performing poorly, or temporarily down for some reason. At its most basic, Google crawls web pages and then makes raw HTML copies of them — a cached page. This can enable you to view a website that is slow or not responding, and it can also help SEO experts figure out indexation issues with a site. What is a cached page? A cached page is a backup of the raw HTML and content of a page taken at a single point in time to…

I don’t know about you, but I wouldn’t describe myself as a “technical” person. In fact, the technical aspects of marketing are usually the hardest ones for me to conquer. For example, when it comes to technical SEO, it can be difficult to understand how the process works. But it’s important to gain as much knowledge as we can to do our jobs more effectively. To that end, let’s learn what web crawlers are and how they work. You might be wondering, “Who runs these web crawlers?” Well, usually web crawlers are operated by search engines with their own algorithms….