One thing we haven’t yet covered in the Comms Shift podcast is Employee Advocacy. When companies communicate effectively with their employees, many will naturally become your best brand ambassadors, speaking your business message across their own networks.
Hey everybody, we’re back with another episode of The Comms Shift podcast! This time around, we went BIG! 5 massive brands: HEINEKEN, Sony, Booking.com, Nissan, Carlsberg. One power woman: Maria Ljungbeck.
As part of my job as CMO at Smarp, I get to talk to a lot of smart internal communications, employee engagement and experience folks. Over time, I’ve become completely obsessed with the profession.