Introducing Twitter Fleets: How to Use It to Boost Engagement

Following the success of Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories, Twitter has finally launched its own story feature. It’s called Twitter Fleets. Before rolling out the program to audiences and marketers worldwide, Twitter ran a pilot program in Brazil beginning in March 2020. Over the course of the year, more locations were added, and the feature went live for American users in November 2020. But what exactly are Twitter Fleets and how can brands leverage this feature across their social marketing strategies? In this piece, we’ll walk you through everything you need to know about Twitter Fleets,…

Definitions for 44 Twitter Terms You Were Too Embarrassed to Ask About

This morning, when I scanned my Twitter feed, I did a few MTs and PRTs, asked a follower to TMB, and left SMH at some trolls I found, so I said BFN to Twitter. Didn’t understand what I just said? Don’t worry — that used to be gobbledygook to me, too. Twitter has become a social network with its own unique language — and rightfully so. After all, when you only have 280 characters to say what you mean, every word counts. And don’t just take our word for it. For the best engagement results, Twitter recommends keeping tweets short…

What is Twitter Spaces? [+Why Marketers Should Care]

Throughout the last few months, Twitter’s been experimenting with a new feature called Twitter Spaces. And now, the highly-discussed feature is finally available to all account holders with more than 600 followers. Spaces, which allows Twitter users to listen to and participate in public audio conversations, entered its beta test shortly after the launch and $100-million valuation of the app Clubhouse — which similarly offers an audio chat room experience. Now, as Clubhouse’s user base continues to grow, and marketers begin to experiment there, many brands with solid Twitter followings are also beginning to pay more attention to the brand possibilities of…

Twitter Fleets Just Launched In the U.S.: What Marketers Need to Know

Following the success of Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories, Twitter’s finally launched its own story feature. It’s called Twitter Fleets. The launch of Twitter Fleets comes after a successful pilot which began nine months ago. In March, Twitter began testing the feature in Brazil and continued to add other countries to its pilot until unveiling the feature in the U.S. But, how does Fleets work and how might your brand leverage it in your marketing strategy? We’ll walk you through everything we know so far below. Fleets, or fleeting tweets, are similar to Instagram Stories. Like…

How to Tweet on Twitter: 12 Templates to Get You Started

How to write and post a Tweet: Sign into Twitter. Begin compsing your Tweet above the feed, or click on the new Tweet button at the top of your screen. Compose your Tweet with less than 140 characters. Include a #hashtag so relevant followers can find your account. Tag a person using ‘@’ followed by their twitter handle. Follow a Tweet formula as a starting point for ideas. Not sure what to tweet to get your followers to engage with you? Whether you’re just getting started with Twitter or you’ve been using it for a while, but feel like you’re in a rut,…

Everything You Need to Know About Twitter Ecommerce Marketing in 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. Now, there are a variety of features you can use to take your ecommerce business to the next level. In fact, according to Twitter, its users are 2.7x more likely to purchase a product after seeing it on the platform. Partner with influencers and that purchase intent increases by 5.2x! Needless to say, Twitter can be a powerful marketing tool for your business, whether you’re new to the platform or growing steadily. Without further ado, let’s walk through…

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories, Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called “fleets,” short for “fleeting tweets” in Brazil. Fleets, which aren’t yet available in the U.S., are similar to that of Instagram Stories. Like Instagram’s layout, Twitter users who have Fleets will see a bar with circular Story icons from each account above their Twitter feed. From their homepage, a user can tap on a circular Fleet icon to see what an account posted in…