The Top 7 Free Alternatives to Adobe Illustrator of 2021

Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more. But when you’re a web or graphic designer with a small budget, you probably can’t afford Adobe Illustrator’s steep $239.88/yr pricing. Luckily, there are plenty of top-notch free alternatives on the market, some of which offer features unparalleled by Illustrator. In this post, we’re sharing the top seven free alternatives to Adobe Illustrator so you can produce beautiful designs on a budget. If you’re shopping for a program that offers features comparable in quality to Adobe’s product, check out our list of the top free alternatives to…

9 Breadcrumb Tips to Make Your Site Easier to Navigate [+ Examples]

In the fairy tale Hansel and Gretel, two children drop breadcrumbs in the woods to find their way home. Nowadays, you probably don’t experience too many lost-in-the-wood experiences, but I’m willing to bet you’ve felt disoriented on a poorly designed website. In web design, breadcrumb navigation is a way to show your users their location and how they got there. Like Hansel’s breadcrumbs, it helps users retrace their path and see where they are in the greater scheme of your site. While you can style breadcrumbs however you’d like, they tend to look the same across websites that use them….

The 10 Best Storyboarding Software of 2021 for Any Budget

Today, video can help marketers do a lot of things — it can help you explain your product or service, it can increase traffic to your website, and it can even convince people to purchase a product. 94% of people watch explainer videos to learn about a product or service. Even if you have a powerful written content strategy, if you don’t use video, you’re losing traffic to more video-heavy competitors. Your business is probably already using video marketing, but are you planning your videos for optimal success using storyboarding software? Or are you drawing shots by hands or writing…

My favorite part of the writing process is when my editor reviews my work. By the time I’ve submitted the first draft of most of my blog posts, I’ve invested so much time and effort into my piece that I’m too emotionally attached to it. I need to distance myself from it. My editor also has fresh editing eyes, so she can discover any overlooked errors and new creative opportunities to sharpen my piece. After I address her edits, my piece always looks more polished. Asking other people to evaluate your work applies to almost every discipline, especially user experience…

The Ultimate Guide to Designing for the User Experience

Think about a website or app you love. What do you love about it? The ease of gathering relevant information? How you can buy something in one click (and have it delivered tomorrow)? Or how quickly it answers your questions? Now think about the people who created that website. What was their goal? They were trying to create a site that had the features you love about it — a site that is easy to use, effectively delivers the information you need, and allows you to make smart decisions tailored to your challenges or concerns. UX, or user experience, focuses…

It’s the Little Things: How To Write Microcopy

Earlier today, I visited Yelp to order lunch. What I always really liked about the site is how easy it is to navigate. If I were accessing the website for the first time, I wouldn’t have any worries about how to use it to my benefit. Have you ever visited a website and noticed small phrases of text that guide you to your goal? Or, when you make an online purchase, is there text on the web page that lets you know your payment information is secure? That text is called microcopy, and it’s a wonderful tool for UX. For…