A Beginner’s Guide to Web Analytics

Views, new visitors, returning visitors — they sound similar but these metrics are not the same. If you don’t know the difference, you could be misinterpreting your website data and making some ill-informed decisions.   We’re going to cover everything you need to know about web analytics so you can truly understand what’s what, interpret your website analytics correctly, and make well-informed, data-backed decisions for your website and business. In this post, we’ll cover the following. You can click on any of the jump links to skip to that section: what web analytics is and why it’s important web analytics…