How Webinars Can Help Your Customer Retention Strategy in 2020 [IG]

When you first think of webinars, you probably think they’re a great tactic for the first part of the flywheel — attract. While you’d be right, webinars are also a way to delight and retain customers. In fact, 75% of B2B buyers consumed webinar content last year, which makes it a good idea to include webinars in your marketing mix. But I wonder, how are B2B companies using webinars? Do they focus primarily on lead generation? Or do they realize the potential webinars offer throughout the buyer’s journey and after the sale? An answer began to take shape when I…