The Catchiest Webinar Titles We’ve Seen, Plus How to Make Your Own

Webinar titles are a lot like blog post titles – they have to catch your eye, yet provide enough context to make you click. Titles can’t be too short or too long. And because webinars are meant to inform or educate viewers, it’s best to let people know what they’ll get from handing over an hour of their time. With 42% of marketers planning to host or join a webinar this year, there’s no better time to work these online events into your marketing strategy. That’s because webinars are one of the most effective ways to engage with your audience….

22 Stats that Make a Case for Using Webinars in Your Marketing Strategy

A webinar is a video presentation, seminar, lecture, or workshop delivered over the internet. Although once declared dead and outdated, webinars are very much still relevant. Many businesses are now rethinking the benefits of a virtual event, especially during the time of social distancing. In fact, ON24, a virtual platform, hosted 19,292 webinars in April of 2020 alone, which amounts to roughly 640 webinars per day. Given their popularity, you may be interested in getting on board. In this post, we’ll give the most heavy-hitting statistics about webinars that make a case for using them in your marketing strategy. Webinar…

The 11 Best Live Webinar Software of 2021

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you. In a blind test run by the team at Business2Community it was discovered that a live webinar not only got 2.3x the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. The live attendants were also more … well … attentive. Participants viewed an average of 80% of the live webinar content, whereas the on-demand version captured 35%. To take…

19 Best Practices for Webinars or Webcasts

Webinars are a highly effective tool for moving prospects along the sales funnel. After you’ve loaded them with product and industry knowledge, your prospects become warm leads who can then have fruitful conversations with your sales team. But here’s the thing: the content and execution of the webinar affect prospects’ experience and will impact the quality of the leads you generate. If the information is misaligned with your prospects’ needs, you risk deterring them from doing further business with you. If the webinar is boring or too long, you may lose prospects before you deliver your final product pitch at…

The 3 Best Evergreen Webinar Software You Need Now

Initially launched in the 1990s, webinar caché once relied heavily on live events. In 2020 however, we saw the webinar space pivot towards the on-demand space. Lower cost per acquisition, ease of automation, and building trusted archives of useful content has proven to be an effective means of moving customers through the sales funnel. While not as flashy as their live counterparts, evergreen webinars have proven to be the tortoise to live webinar’s hare: slow and steady sees the highest ROI. Read on to find out our favorite evergreen webinar strategies, platforms, and the features that make all the difference….

9 Mistakes to Avoid When Marketing or Hosting Your Next Webinar, According to Experts

Do you remember the last time you signed up for a webinar? Were you on the edge of your seat waiting in anticipation for the event? If you’re like me, it’s more likely that you signed up and attended the first ten minutes, and then started flipping through emails or answering Slacks. Or, worse — you signed up for the event and totally forgot about it. Let’s be honest: most webinars aren’t great. They’re certainly not inducing Netflix cliff-hanger levels of anticipation and excitement. But they’re also an effective form of lead generation, nurturing, and sales enablement. In fact, if…

Why Consumers Sign Up for Webinars [New Data]

In 2020, brands are leveraging virtual events more than ever. And, although some marketers once believed that “webinars were dead,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event. Webinars, or online events often modeled like a class or seminar, often include a lesson, slide deck, interactive elements such as polls, and, occasionally, time for audience members to virtually ask questions. Because of their educational format, webinars can offer a number of great perks to brands. First, you can build a sense of credibility by hosting a webinar on a topic…

12 Tactics That Take Webinars From Good to Great, According to HubSpot Marketers

In 2020, with conferences and events going virtual, a number of brands around the world have heavily embraced webinars.  Along with allowing marketers to educate audiences about topics related to their brand, webinars can also offer major lead generation benefits. But, while a number of successful marketing pros make creating webinars look easy, there’s actually a hefty amount of work that needs to go into planning them in order to see solid engagement. The lead-up to a webinar requires other facets of inbound to come into play — everything from getting a speaker to join the webinar, to planning blog…

18 Webinar Promotion Tips to Guarantee Nobody Misses Your Next Webinar

Here at HubSpot, we know a thing or two about webinars. We set the Guinness World Record for largest online marketing seminar in 2011, hosted webinars with partners such as Facebook, LinkedIn, and Unbounce, and we’re able to host and promote in-house because of the modern marketing team we’ve built. No matter how great the content of your webinar is, though, it doesn’t mean much if there’s nobody there to hear it. So what do you do to ensure people actually, you know … show up? Turns out, there are at least 18 things you can do to get people aware…

Have you ever considered holding a unique and fun business event for your target audience and customers? An event with engaging content, interactive exercises, and networking — all with the potential of improving your brand awareness, converting more leads into paying customers, and boosting revenue? While the idea for and potential results of this event are great, you also may have thought, “… it’s impossible to host this event — our base of customers, colleagues, and members of our professional networks are spread out all over the world.” What if I told you that you can host this event and…