Product Launch Plan: 17 Tips to Ensure a Seamless Launch

If your product team is working on the next big thing, there ought to be an equally awesome promotion strategy to spread the word. While some companies are guilty of drafting a press release, crossing their fingers, and hoping that the users will come, there’s actually much more to it than that. Quite simply: If you have big news, you need a big strategy. And that’s where your product launch marketing plan comes in. From establishing the proper messaging and creating the assets to enabling your sales team and keeping momentum, there’s a lot that goes into putting together a…

Does your Website Make the Grade in 2021?

A while ago (as in 13 years ago) we created the first Website Grader. The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers. We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. And we knew how important it was for people to leverage their websites to attract visitors and…

15 Stunning Examples of Small Business Website Design

If you’re a small business, your website has a big impact on your success. Research shows that roughly a third of people use the web to find local businesses. Honestly, I’m surprised that number isn’t higher. As a small business, you might not have the budget to hire a designer, bring in a development team, or pay for a suite of design tools for your new site. A basic brochure site will probably have to do for now, right? But here’s the thing: You don’t need a design portfolio or a branding team to make an effective website. A lot…

The 4 Most Important Pages on Your Website (& How to Optimize Them)

When you’re knee-deep into the design of your website, it’s hard to admit this fact: Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious — but I’m surprised how rarely content managers and web designers actually apply this knowledge to their websites to improve conversions. I’m all about low-hanging fruit and taking on the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes. In this post, I’ll…

12 Critical Elements Every Website Homepage Must Have [Infographic]

Serving as your company’s virtual front door, this page is responsible for drawing in a majority of your website’s traffic. Still, despite its prominence, many businesses struggle to optimize it properly. You see, your homepage needs to wear a lot of hats. Rather than treating it like a dedicated landing page built around one particular action, it should be designed to serve different audiences, from different origins. And in order to do so effectively, it needs to be built with purpose. In other words, you’ll need to incorporate elements that attract traffic, educate visitors, and invite conversions. To improve the…

9 Guidelines & Best Practices for Exceptional Web Design and Usability

When it comes to designing or redesigning a website, it’s easy to get hung up on the aesthetics. Does that shade of blue look right? Should the logo be on the right side of the screen, or left? What if we put a giant animated GIF in the middle of the page? However, in a world where folks have more than 1.8 billion websites they can potentially land on, you need to make sure yours is not just a pretty face. It should be designed for usability, how easy your website is to use, and user experience (UX), how enjoyable…

What Consumers Want to See on Company Websites [New Data]

For many businesses, a website is undeniably critical for reaching new audiences — and is often the first impression someone will have of your brand. But having a website alone isn’t enough to reach and convert new customers. It’s equally vital that your website is well-designed, or you risk losing valuable leads.  Website design plays a huge role for a few reasons: First, web design can impact your website’s ability to rank on search engines for keywords related to your products or services. Additionally, web design can influence whether a user stays on your site once they find it. And,…

The 8 Elements of Modern Web Design (And Web Design Trends to Watch)

Every year, we see new elements and styles in website design begin to emerge. Some elements — when incorporated thoughtfully — help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it’s not necessary to include every trend that comes about on your website, many of them have the potential to improve your visitor’s experience. But with so many options to choose from, it can be challenging to determine which ones are really worth considering. To help you narrow your focus, we’ve detailed eight important elements of modern website design that you…

9 Australian Websites That Will Inspire Your Design

It’s no question that Australia is one of the most visually stunning places on Earth. And, for generations, Australian artists have embraced the continent’s colorful culture in their work. When walking through a museum or historical location in Australia, you might find canvases covered with vibrant colors and energetic images that feel like they’re transporting you into an intense or action-packed scene. Take, for example, this 1994 painting by Emily Kame Kngwarreye, an Australian high-colorist artis. Here, the painter uses explosions of different colors to simulate the action-packed beginning of Earth. Image Source But Australia’s colorful, energetic art aesthetic doesn’t…

17 of the Most Creative ‘Meet the Team’ Pages We’ve Ever Seen

To a prospect seeking out a new service provider, it can all be a little overwhelming. It’s easy to wonder: Who are the real people behind all the smoke and mirrors? Adding a “Meet the Team” page or section to your website is an easy, effective way to give your business a accessible face. It gives prospects an idea of who exactly they’ll be working with, and shows potential employees that you’re proud of the people on your team. For some inspiration, see how these companies introduce visitors to their most important creative assets: their people. 1. Yokel Local Yokel Local…