Does My Business Need a Website? 12 Reasons Why & 5 Reason Why Not

If your business is reasonably successful, you may come up with many reasons why an effective website isn’t all that relevant for you. Sure, you understand the need to have some web presence, but you might not believe that an effective website is going to make that big of a difference for your particular business — especially if you’re already plenty profitable. What do you think? Do you need a website to run a successful business? This article discusses reasons why having a business website is a wise investment and why you sometimes don’t need a website. Does My Business…

How to Add HTML Embed Codes to Your Website [Quick Tip]

If you want to curate others’ content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. But wait a second … before we get into the nitty-gritty of this tip, what the heck does “embed” mean? And what is HTML? If you don’t know how to code at all, no worries — embedding external content is extremely easy. Let’s take a second to break down the basics. What does embed mean? Embed means to integrate external…

The 7 Best Leadpages Alternatives in 2020

It doesn’t matter how awesome your e-book is if no one can download it. And you might have the perfect agenda for your webinar, but if it isn’t easy for your customers to sign up, it’ll all be for nothing. That’s why you need an effective landing page builder. Landing pages allow you to turn the traffic generated by your marketing campaigns into leads for your business. They’re simple pages — often with just a few lines of text and a form — to drive conversions and turn visitors into leads. When done correctly, landing pages are an essential tool…

The 11 Best ClickFunnels Alternatives & Competitors in 2020

The marketing technology landscape is expanding rapidly, and it’s becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. So, if you want to build a powerful inbound marketing engine, what do you need? Well, first off, you need a website. It also helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms. Additionally, you’ll want messaging tools like email, push, or SMS to communicate with your leads and prospects. All of these tools are invaluable in helping you build powerful inbound marketing systems and predictable revenue. To help consolidate…

How to Hire a Freelance Web Developer

So your company is growing. Things are exciting. Everyone is motivated and ideas are coming in from left and right. Then it happens. You say something along the lines of, “Wouldn’t it be cool if we could build [revolutionary idea here]? It would cut costs/generate a ton of new leads/change the way we operate.” The team is rallying around the idea, the boss is giving you the wink and the gun, everything feels right in the world — until the dread hits. Who’s going to build it? Hiring your first freelance developer can seem difficult, but it doesn’t need to…