How To Make a YouTube End Screen [+ Templates & Examples]

While certainly a source of entertainment, YouTube is also an incredible platform for marketers to use, especially since it is the second-largest search engine in the world. Its users take action based on the videos they see, as 70% of them report buying from a brand after seeing their content on YouTube. Aside from product purchases, how do you keep viewers interested in your channel and watching more videos? End screens. In this post, we’ll explain what an end screen is, outline how to create one, share high-quality examples from existing channels, and recommend template options that you can use…

30 YouTube Channel Ideas to Help You Choose Your Own

Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and make sure it resonates with people. To help inspire you, we found thirty popular YouTube categories that you can start a channel about. Read on to learn why viewers love to engage with these types of YouTube videos, and start ideating your YouTube channel today. YouTube Channel Ideas Comedy Sketches Web Series Music Album Reviews Tutorials Software Tutorials Photography Video Editing Self Help Cleaning and Organization Minimalism Style…

10 Best Video Editing Software Tools for YouTube

People watch almost 5 billion videos every day on YouTube. It’s no wonder content creators choose this channel to share their ideas, products, and skills — they know there’s potential to earn a great following and potential customers. Given the multitude of videos that live on the platform, it’s important to make yours stand out if you want the same. The quality of your video will rely on your filming equipment and the editing software you use. A video with high resolution, proper lighting, and seamless video editing will set the foundation for masterful and professional-looking content. To help you accomplish this, we’ve created…

Why People Click Out of YouTube Videos [New Data]

With more than 2 billion active users — or nearly one-third of the global internet audience — YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. For every YouTube channel related to a specific industry, there are a handful of others churning out similar content. To rise above YouTube’s fierce competition, you’ll need to regularly create content that grabs your viewers’ attention and keeps them engaged. Ultimately, if viewers disengage with your YouTube videos, they’ll click out of them before…

5 YouTube Description Templates That Have Helped Our Videos Go Viral

YouTube is the second largest search engine, with over 2 billion users per month — so it’s an undeniably powerful channel for your marketing efforts. However, if you don’t use YouTube for your current marketing strategy, you’re not alone. In fact, businesses choose Facebook as a channel over YouTube, even for video content. In 2018, the HubSpot Academy team didn’t take advantage of YouTube, either. But in the latter half of the year, the team feared the major losses in traffic they could face if they didn’t hop on board — so they implemented a strategy that enabled them to…

Here’s Why People Click Out of YouTube Videos [New Data]

With more than 2 billion active users — or nearly one-third of the global internet audience — YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. For every YouTube channel related to a specific industry, there are a handful of others churning out similar content. To rise above YouTube’s fierce competition, you’ll need to regularly create content that grabs your viewers’ attention and keeps them engaged. Ultimately, if viewers disengage with your YouTube videos, they’ll click out of them before…

What Marketers Need to Know About YouTube Shorts

Did you know that the first video published on YouTube was only 18-seconds long? Since launching in 2005, the video giant’s founders have learned time and time again that content doesn’t need to be long to engage audiences. Now, following a five-month beta test — as well as the success of TikTok, Instagram Reels, and other viral video platforms — YouTube will soon roll out a global short-form video feature of its own. YouTube Shorts — a YouTube app feature that rivals TikTok and Instagram Reels — began its first round of testing in India last September. The beta feature enables…

2021 YouTube Demographics [New Data]

Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos. I certainly have, and I think I’d be pretty embarrassed to see the total amount of time I’ve spent on the platform. While it’s a great source of entertainment, YouTube has also proved itself to be a valuable tool for marketers. In fact, 70% of viewers bought from a brand after seeing content on YouTube. And, with a global user base of more than 2 billion people, it’s also safe to assume that your target audience is on the platform. However, just as it is for all…

15 Strategies To Get YouTube Subscribers

In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Why? Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying them for many months in a row. If they can’t retain their customers for X amount of months, they’ll ultimately lose money by acquiring them. In content marketing, the same principle applies. Retaining your audience’s attention positively impacts your brand a lot more than merely acquiring attention. When an audience engages with your content for long periods of time…

50 YouTube Stats Every Video Marketer Should Know in 2021

In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!” That was the first time I’d ever heard of YouTube. And it definitely wasn’t the last time I’d hear about it. YouTube has experienced explosive growth since it was founded in an office garage in 2005. Just one year after its inception, it was attracting more than 65,000 new video uploads and 100 million video views per day. A couple of months later, the high-growth startup…