YouTube vs. Vimeo: Which Video Platform is Best for Your Business? [Data]

By 2022, online video content is predicted to command more than 82% of all web traffic (15 times higher than it was in 2017). If you haven’t started thinking about how video fits into your long-term marketing strategy, now’s the time to start taking it seriously. Before you dive into creating videos, it’s important to figure out where you’re going to host them. YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. To help you find the best fit for your company’s unique needs, we compared YouTube…

Why People Visit YouTube & How to Engage Them [New Data]

YouTube is the second largest website globally with over 2 billion global users. Still, despite its huge audience, it can be challenging to gain engagement on your videos. Ultimately, to gain views, likes, shares, and even subscribers, your content will have to engage at least part of YouTube’s huge audience while fulfilling their needs. But, if you’re just starting on YouTube, or struggling to grow your strategy, you might not know what the platform’s audience wants just yet. To help marketers learn more about YouTube’s huge user pool, and their interests, I asked nearly 300 consumers: “Why do you most…

How to Grow Your YouTube Channel [New Data]

Did you know that YouTube currently has 2 billion active users a month and is projected to grow to almost 3 billion active users by 2025? It’s one of the fastest-growing and most popular social networks today. Plus, it helps people grow their businesses. In fact, the number of channels earning six figures per year on YouTube grew more than 40% y/y, the number of channels earning five figures per year on YouTube grew more than 50% y/y, and the number of channels with more than one million subscribers grew by more than 65% y/y. Now, all that being said,…

You can upload the most interesting video on YouTube, but it might not get the views it deserves if you’re relying on a simple freeze-frame to tell viewers what it’s about. Thumbnails, the small, clickable snapshots that viewers see when they search for videos on YouTube, can be just as important as a video’s title. They provide a preview of your video and entice viewers to click through. Creating vibrant YouTube thumbnails can also instantly grab people’s attention and this can help you differentiate yourself on a platform clogged with standard thumbnails all screaming for attention. Thumbnails can affect your…

The Beginner’s Guide to Editing YouTube Videos

As a video marketer, editing might be the most important part of post-production. If you can’t seamlessly weave your shots together or get your cut to hit the right frame, your video will seem unpolished and disengage your viewers. That said, if you’re operating on a shoestring budget, you might not be able to afford video editing software. So what’s a video marketer to do without editing software? Fortunately, YouTube offers a web-based video editor that is entirely free and accessible through its platform. In this post, learn how to use YouTube’s native video editing tools, as well as best…

10 Outdated YouTube Marketing Tactics to Drop, According to HubSpot Video Managers

When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload. See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Anyone else remember Smosh and Fred? I’m aging myself, but I digress. Back then, using YouTube for business and marketing was a new concept. Now, more than 15 years later, it’s entirely different. Brands and businesses use Youtube to engage and connect with their audience. For marketers, this means your YouTube strategy needs to have evolved from the beginning days of the social platform. If…

4 YouTube Trends to Leverage in 2021 [Data + Expert Tips]

In 2020, I looked up more recipes than I ever have. Mostly Italian if you’re wondering. I also spent a lot of time watching videos on YouTube, letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. Most consumers were doing the same thing. So, what should marketers expect on YouTube in 2021? Read on and find out. Consumers want videos that reflect their daily life. If 2020 showed marketers anything, it was the necessity for agility and authenticity. Every marketer had to shift their priorities and deliver marketing collateral that reflected the…

How Does YouTube Count Views? We Break It Down

If you visit YouTube on any given day, you’ll be sure to find a recently-published video that’s been viewed millions of times in mere days. Or how about YouTube Records? There, you’ll find the videos with the most view counts in YouTube history — and the videos that reached one billion views in the shortest amount of time. (Adele’s “Hello” reigns on top, taking only 88 days to reach this mindboggling view count.) Where do those views come from? What exactly counts as a ‘view’ and what doesn’t? For those who are curious, or if you’re a marketer looking to…

How to Get a YouTube Community Tab [+ How to Use It]

With nine in 10 marketers planning to use YouTube in their 2021 marketing strategy, it’s more important than ever to capture your audience’s attention. One of the best ways to do this is by creating a connection with your viewers through fostering community. YouTube’s own creator academy says it best: “A loyal community of viewers can help promote your videos to new viewers through their own social networks, and give you instant feedback on what they do and don’t like.” While building these relationships doesn’t happen overnight, it’s rewarding to see your channel grow. The community tab is one important…

YouTube Algorithm: The Constantly Updated Guide to YouTube’s Updates & Changes

Since marketers are at the mercy of algorithms on nearly every publishing channel, knowing how each of these unique algorithms work is crucial to attracting and maintaining an audience. Luckily, while some channels are rather reserved about the secrets of their algorithms, YouTube, which boasts over 2 billion users, has been remarkably transparent. It launched a course for creators about getting discovered, walking them through the nitty-gritty details of increasing their visibility on the platform. Naturally, we took the course to help you understand exactly how to boost your rankings on the video platform. Read on to learn what we…