Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and make sure it resonates with people. To help inspire you, we found nine popular YouTube categories that you can start a channel about. Read on to learn why viewers love to engage with these types of YouTube videos, and start ideating your YouTube channel today. YouTube Channel Ideas Comedy Sketches Web Series Music Tutorials Self Help Cooking Training and Fitness Style Travel 1. Comedy Sketches When…

With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you’re a YouTube creator, there are plenty of opportunities for you to make money off the platform.  For instance, if advertisers pay to display ads on your videos, you can increase revenue in the form of CPM.  Along with increasing your revenue, CPM is a strong indicator that your content is valuable, and helps you identify businesses with whom you may want to partner down the road.  Whether you’ve been a YouTube creator for years or are just starting out,…

How to Make Money on YouTube, According to 3 People Who Do

Every day, over one billion YouTube videos are watched around the world. And they’re not just being watched — they’re being devoured. In fact, the average YouTube mobile viewing session by any one viewer is roughly 40 minutes. If only there was a way to make money off of a website people spend so much time on … As a matter of fact, there is! A few ways, actually, and the proof is in the people (and businesses) who’ve cashed in on their video strategy. Who’s making content worthy of a nearly hour-long visit to YouTube? Well, YouTube isn’t just…

What Are YouTube Tags & Why Are They Important?

YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. Even if you’ve just created the next “Charlie bit my finger” video, you must remember that an algorithm dictates which videos YouTube will serve to its audience — and which ones it won’t. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags. Below, we’ve put together a guide that will explain exactly what YouTube tags are, why they’re important, and some best practices to follow.  What are…

20 YouTube Tricks, Hacks, and Features You’ll Want to Know About This Year

When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don’t be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It’s also the second biggest search engine behind its parent company, Google. And there are a ton of cool things you can do with YouTube that you might not know about, whether you use YouTube to watch videos, post them, or…

7 YouTube Features That Will Help You Get More Views

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time? That’s right. Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand’s website. But, despite the YouTube’s ginormous audience, developing a strategy for the broad platform can be an absolute mystery to marketers. One of the biggest hurdles brands and new creators often face is learning how to pull in solid views for each video. Despite the millions…

How to Leverage YouTube Advertising for Your Direct Response Campaign

While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new. Unlike branding, direct response focuses on compelling people to take immediate action after watching an ad. This action can be a site visit, sign-up, download, or purchase, which an advertiser can then track and measure. Google has recently shown an increasing interest in expanding YouTube’s offerings for performance advertisers with TrueView for Action — a powerful campaign type that helps drive leads and conversions. So it’s an ideal time to capitalize on a social platform that’s currently…