15 Ideas to Promote Your Next Event

You know the saying, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Well, event promotion is similar. If you put on an event but don’t promote it, will it even happen? Without promotion, you probably won’t get any attendees because no one will know it’s happening. While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not. Of course, you’ve seen large-scale event promotions. But you’re probably thinking, “We don’t have that kind of budget” or “What are more creative ways…

Why You Might Want to Start a Membership Blog

How can you make your blog more profitable? This is a question most of us are searching for an answer to. And while advertising and affiliate links will bring in some money, what if you could generate more? If you have a loyal following and are producing great content, you might consider creating a membership site to offer your audience exclusive content and perks while also boosting your profits. Membership sites can be customized in a myriad of ways, but here are some of the most common models you’ll come across. 1. Paywall If you often read the news online,…

The Straightforward Guide to RFIs

If you’re looking to invest in a new tool for your business, you’ll need to do your research. In many cases, that research will start with a Request for Information (RFI). Not sure what an RFI is? We’ve got you covered in this quick guide. What does RFI mean? An RFI or Request for Information is an educational tool used by procurement teams to understand the options available for solving a problem or completing a task. For example, if a business needed a new server solution, they’d send out an RFI, and companies that offered servers would respond to share…

Marketing vs. Advertising: How to Maximize Your Acquisition Efforts

In the beginning of my marketing career, I remember being confused that I was tasked with writing ads or creating ad materials. Since I fell into this industry accidentally (as one does), I didn’t study marketing in school. I wasn’t aware that advertising and marketing work together and aren’t mutually exclusive. Now, as a marketing professional, you understand that. But that doesn’t mean that you’ve never been unsure about how these two industries interact. In fact, marketing and advertising have a lot in common. They even have the same goal: increase awareness of your company and products, and then make…

The Most Annoying Types of Ads & What to Do Instead [New Data]

A 2019 Edelman study found that three out of four consumers avoid ads. In fact, 47% said they have changed their media habits to see fewer ads while others use ad blockers to prevent them altogether. The reasons why vary. Personally, I hate repetitive ads. For about a month straight, every time I would watch a YouTube video, I would see the same ad and it got more irritating every time. Mostly because I wasn’t interested in the brand or its services. But the incessant nature of the ad led to me develop a negative association with the company. So,…

The 11 Best Live Webinar Software of 2021

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, the live webinar format is for you. In a blind test run by the team at Business2Community it was discovered that a live webinar not only got 2.3x the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. The live attendants were also more … well … attentive. Participants viewed an average of 80% of the live webinar content, whereas the on-demand version captured 35%. To take…

19 Best Practices for Webinars or Webcasts

Webinars are a highly effective tool for moving prospects along the sales funnel. After you’ve loaded them with product and industry knowledge, your prospects become warm leads who can then have fruitful conversations with your sales team. But here’s the thing: the content and execution of the webinar affect prospects’ experience and will impact the quality of the leads you generate. If the information is misaligned with your prospects’ needs, you risk deterring them from doing further business with you. If the webinar is boring or too long, you may lose prospects before you deliver your final product pitch at…

How to Get a YouTube Community Tab [+ How to Use It]

With nine in 10 marketers planning to use YouTube in their 2021 marketing strategy, it’s more important than ever to capture your audience’s attention. One of the best ways to do this is by creating a connection with your viewers through fostering community. YouTube’s own creator academy says it best: “A loyal community of viewers can help promote your videos to new viewers through their own social networks, and give you instant feedback on what they do and don’t like.” While building these relationships doesn’t happen overnight, it’s rewarding to see your channel grow. The community tab is one important…

4 Ways Brands Can Gain Awareness on Clubhouse [+Examples]

If you’ve been on social media, marketing news sites, or the HubSpot Blog lately, you might have heard about Clubhouse. The nearly one-year-old social media platform which allows users to drop into audio-only chat rooms has grown from 600,000 to 10 million active users in just a few short months.  Although the app is invite-only, more and more people are gaining access and tuning into discussions related to their industry, hobbies, and other interests each day. Users also love Clubhouse for its entertainment factor. When surfing through Clubhouse, you might find celebrities, like Joe Rogan, chatting with fellow influencers; audio-only…