7 Call-to-Action (CTA) Tools to Help You Increase Conversions

When you create and add a compelling call-to-action (CTA) to any content — such as a website, blog post, or social media profile — you have the potential to convert more visitors into qualified leads and customers. That’s because a well-crafted CTA helps increase conversions and, therefore, prospects, customers, and revenue. Call-to-Action Tools Call-to-action tools, or CTA tools, exist to make the process of creating and adding CTAs to your website, blog, or social media posts simple. You may already have access to a CTA creator/generator in your current business tools, such as your Marketing Software. If that’s not the…

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. HubSpot CEO Brian Halligan has said it many times: More businesses die each day from overeating than from starvation. They spread themselves across so many different priorities that it becomes impossible to gain major traction with any of them. The same is true when it comes to managing customer reviews for your business. There are so many different places a business can be reviewed today that keeping them all in order can feel…

I will argue with alarming confidence (and no actual data) that 90’s kids were the original vloggers. When I was about 14 years old, someone handed me a digital camera that I spent hours talking to. I would take my audience (AKA me) on my teen adventures and say things like, “Hey guys, it’s Martina. Today, my cousin and I are going over to her friend’s house.” Exciting stuff. Thankfully, that footage never saw the light of day. When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. But then, vlogging evolved into…

Whether you’re running a personal blog or managing the official blog on your company’s website, monetizing your work is entirely possible — it just takes a good amount of time and effort. While there’s no exact formula to start making money, there are some tried and true strategies you can start experimenting with to see what works best for your content, your business model, and your audience. Below, we’ll dive into some of these monetization ideas and get advice from HubSpot’s own blog leaders. How Do Blogs Make Money? Before we dive into the monetization strategies, you might be wondering,…

16 of the Best Professional Bio Examples We’ve Ever Seen [+ Bio Templates]

Does your professional bio make a statement? In this article, we have great professional bio examples you should compare yours to — and a series of free bio templates you can use to make it perfect. If you’re anything like me, you probably don’t think about your professional bio until you’re suddenly asked to “shoot one over via email.” You have approximately one afternoon to come up with it, and that’s when you scramble, and the bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies…

Employee advocacy software is becoming one of the must-have tools in every organization’s tech stack. As employee advocacy can go a long way in driving more brand awareness, generating more sales, improving internal communications, and building pools of high-quality job candidates, it is not surprising that employee advocacy is becoming an important strategy for many organizations.

The Best-Laid Plans: Can We Predict Anything About 2021?

Posted by Dr-PeteI’ve deleted this introduction twice. To say that no one could’ve predicted how 2020 unfolded seems trite since we’re not even a month into 2021, and this new year has already unraveled. Our challenges in the past year, across the globe, have gone far beyond marketing, and I doubt any of us ended the year the way we expected. This graph from Google Trends tells the story better than I can: The pandemic fundamentally rewrote the global economy in a way none of us has ever experienced, and yet we have to find a path forward. How do we…

8 Unconventional Ways to Generate Qualified B2B Sales Leads

Posted by Nadya_KhojaWe know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death. It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. As a refresher, here’s how organization goals differ in the B2C versus the B2B sectors: Source: Venngage Before we begin detailing these B2B methods, it’s important to keep in mind that lead generation isn’t a one-and-done deal. You have to be open to…

13 Graphic Design Trends to Use in 2021 — and Two to Avoid

2020 was — in a word — unprecedented.  The only thing nearly as unprecedented as the events of the year itself? The number of times 2020 was described as “unprecedented.” With the conclusion of a year unlike any other, it’s natural to seek out new looks and approaches.  Desires for new and different –– but also reassuring and less overwhelming ––  experiences will exert significant influence over customer appetites in 2021, including in visual communications and graphic design. Here, let’s dive into the graphic design trends you’ll see in 2021. Plus, what design techniques you’ll want to avoid.  2021 Graphic…

19 Brilliant Examples of Holiday Marketing Campaigns

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my. It might seem like holiday marketing is out of control. But some brands do it very, very well. How? Well, these brands create campaigns that actually delight customers instead of adding to holiday “noise.” They evoke emotions and promote sharing, sometimes even connecting people with their loved ones, or partnering with a charitable…