Where can we look for inspiring models and methodologies to help us build better communication bridges with the communities we serve? Miriam chatted with respected experts including David Mihm, Aaron Weiche, Claire Carlile, and Ellen Dunne to equip you with tips for becoming the most connected local business in town.

Color Theory 101: A Complete Guide to Color Wheels & Color Schemes

When you’re sifting through your News Feed, what tends to catch your attention? More likely than not, it’s YouTube videos, pictures, animated GIFs, and other visual content, right? While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers’ attention and enhancing your article or report. I know what you might be thinking: “I don’t know how to design awesome visuals. I’m not creative.” Hi. I’m Bethany, and I will be the first to tell you that I’m not…

How to Be a Good Manager [Data + Expert Tips]

Why do people really quit their jobs? Before you say “salary,” “benefits,” or “workload,” take a second to think about the worst boss you’ve ever had. Were they bad at giving feedback, not helpful, or just plain mean? Did they have you feeling unmotivated, too nervous to offer ideas, or fearing that you’d lose your job with the slightest miss-step? Once you let those memories sink in, you probably won’t second guess the statement: “People quit their managers, not their jobs.” Over the years, this fact hasn’t changed. Study after study has emphasized that companies need good managers to retain…

Which Social Media Channels Do Consumers Spend the Most Time On? [New Data]

Every day there’s something new on social media. Recently, Twitter introduced Twitter Blue, a premium subscription-based version of its platform. TikTok took the social media world by storm back in 2020 and still remains the most downloaded app of 2021, according to Social Media Today. Instagram is regularly adding new features to its platform, recently testing a new affiliate tool for influencers. The question is, how are these changes impacting how consumers behave online? Are users moving away from Facebook? Let’s see what the data says and what it means for brands. We surveyed 301 people and asked, “Which social…

Infographic Resumes: 6 Hiring Managers Weigh In

The modern job search is incredibly competitive, and technology has made it easier for your resume and job application to be overlooked and discarded before you even make it to the interview. Luckily, technology is also here to help. There’s no longer a template for how to apply for a job — you can use social media, websites, and even interactive campaigns to get your name noticed by a recruiter. One resume format you may not have considered? Infographics. A highly engaging and visually appealing infographic that explains your skills and qualifications might help you stand out in the crowd…

Permalinks: What They Are & How to Structure Them for Max SEO Value

What comes to mind when you think of SEO? “Permalink” probably isn’t the first or second thing, maybe not even the 10th thing. The truth is, though, permalinks and SEO have a lot more in common than you may realize, and — when done correctly — can play an important role in improving your website’s ranking. Luckily, they are also simple to master. Let’s get into how permalinks work, how to create them, and set them on WordPress. Let’s break down this post’s permalink. You first have your domain (and subdomain in some cases) which is where your website lives….

6 Steps to Build a Single Customer View & Improve Customer Experience

Ever see those cool 360-degree cameras on red carpets at award shows? Someone famous will stand in the middle and several cameras positioned all around will simultaneously capture pictures of the star, creating a spectacular image that gives you a 360 view of the person. Now, imagine if you could do that with your target audience? Capture them from all angles as they interact with your brand. With a single customer view, you can. The issue is, many businesses struggle to know where to start. At the end of this article, you’ll understand what a single customer view is and…

9 Breadcrumb Tips to Make Your Site Easier to Navigate [+ Examples]

In the fairy tale Hansel and Gretel, two children drop breadcrumbs in the woods to find their way home. Nowadays, you probably don’t experience too many lost-in-the-wood experiences, but I’m willing to bet you’ve felt disoriented on a poorly designed website. In web design, breadcrumb navigation is a way to show your users their location and how they got there. Like Hansel’s breadcrumbs, it helps users retrace their path and see where they are in the greater scheme of your site. While you can style breadcrumbs however you’d like, they tend to look the same across websites that use them….