55 Marketing Diagrams and Charts that Explain Content Marketing

When concepts get tough, content gets visual. Marketing diagrams are a fast way to explain complicated topics and tricky ideas. Nothing makes a muddy post clear like a good visual. So for this post, we’re stacking up the best charts and diagrams from 10+ years of articles. Here are 55 diagrams and charts that explain tough marketing concepts fast. We’ve organized them into four big concepts: Content Marketing Social Media and Influencer Marketing Search Engine Optimization Web Design As you scan through, think about your own content and keep this in mind. You may use any of these diagrams in…

Whether it’s International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday. Odds are, you don’t celebrate all of these social media holidays. Think about it. When was the last time you saw an obscure holiday or observance day trending and thought to yourself “Yup, I’m celebrating that”? Some of these holidays might be simply too silly for your brand to engage with. But despite all of the oddities, social media managers are always eyeing trends and holidays that they can leverage for brand awareness. While we…

11 Best Practices for Facebook Cover Photos & Videos [Templates]

When people arrive at your Facebook Page, where do you think they first look? I’ll give you some hints. It’s a visual piece of content that sits at the top of your Page. Its dimensions are 820 pixels wide by 312 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. That’s right — it’s your Facebook cover photo. Sometimes called your Facebook banner, this graphic is one of the most noticeable parts of your Page. It’s therefore crucial that you follow Facebook cover photo best practices. Facebook Cover Photo Size Optimize your cover photo…

How to A/B Test CTAs Like HubSpot Experts

The call to action is a put up or shut up moment that can turn curiosity into a legitimate business opportunity. It’s the bridge between visitors and leads — a point of entry that allows you to capitalize on the web traffic you generate. Despite its potentially massive business implications, your average CTA is generally pretty small and unassuming — maybe a button or a line of text. It might seem like the blog post or product page the CTA is placed on is all that matters when it comes to how many leads it ultimately generates It’s easy to…

SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

Posted by BritneyMullerSEO has become more important than ever, but it isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you’re a seasoned pro or a newbie to the practice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday….

Marketing isn’t just about campaigns, content, and creativity. There’s a whole lot of “getting things done” that needs to happen behind the scenes for campaigns to roll out on time and performance to scale. This is where marketing operations comes in. Also called marketing ops or MOps, marketing operations is how a marketing team is run. It’s the processes, technology, data, and people that power a marketing strategy. Of these key pillars of marketing operations, data sounds like the most abstract one. But getting the data right in your marketing ops is crucial. How do you do this? By cleaning,…

Everything You Need to Know About Twitter Ecommerce Marketing in 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. Now, there are a variety of features you can use to take your ecommerce business to the next level. In fact, according to Twitter, its users are 2.7x more likely to purchase a product after seeing it on the platform. Partner with influencers and that purchase intent increases by 5.2x! Needless to say, Twitter can be a powerful marketing tool for your business, whether you’re new to the platform or growing steadily. Without further ado, let’s walk through…

How HubSpot Adjusted Our Reporting Process After GDPR Changed Its Cookie Consent Laws

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. GDPR (General Data Protection Regulation) is an EU law that protects the personal data of EU users and regulates how businesses process and handle this data. GDPR has been around since May 2018, and per the European Council ruling on October 1, 2019, businesses — including HubSpot — can only drop cookies once a user has given explicit consent (i.e., clicked “Yes” on a cookie banner). In short, you can’t imply consent if users…