You know the expression, “What you see is what you get”? Well, when it comes to email marketing campaigns, that might not always be the case. Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers. Sometimes images are blocked, alt text is missing, or fonts won’t render. If this happens, you could damage your credibility and lose subscribers. Regardless of the email provider, more than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to…

If you’re anything like me, you take about four minutes choosing a filter for your Instagram photo, and about four hours deciding on a caption. Worst of all, after much creative effort and advice from friends, I’m usually barely able to write a caption that goes beyond, “Had a fun day with friends!” And I’m a writer — go figure. Next time you’re contemplating a caption to go with your Instagram photo, take a look at our complete list of captions for any mood you need to evoke or audience you want to connect with. You can incorporate many of…

The State of Local SEO Industry Report 2020, Announced

Posted by MiriamEllisMoz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. By capturing their hands-on experience, we get the big picture of local SEO as an effort not confined to experts, but rather, requiring all hands…

8 Google Shopping Ad Strategies That’ll Drive Sales

I love online shopping. In fact, online shopping is almost the only way I shop. And I’m not alone. In 2019, there were 263 million digital buyers in the U.S. By 2024, this figure is projected to increase to 282.7 million online buyers. As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. In this post, we’ll review how to structure your Google shopping campaign and the top strategies that’ll…

Should You Be Blogging For Enterprise Customers? Yes, Here’s Why.

When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things never change: who I’m writing for, and how to deliver the best experience. When you sit down to write, what are some of the questions you ask yourself? Are you keeping your audience in mind? For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? If you’re writing for the professional who is part of a large organization, how does your…

Ebooks vs. Whitepapers: Which One Should You Choose?

One of my favorite ways to learn new skills is by reading an ebook or whitepaper. When I want an overview of a broad topic, like digital marketing, I look for ebooks. They’re fun, vibrant guides in an interactive, book-like format. I click on hyperlinks for extra details and analyze colorful graphs. If I want to know all there is to know about a specific topic, like email list strategy, I source a whitepaper. They illustrate points with charts, and use study data or other statistics to back up the points being made. If you’re a marketer, there’s no doubt…

How to Network Online Like a Champ

Posted by cheryldraperThis conference season feels a bit different, doesn’t it? Where we’re usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats, offering video sessions by top-notch speakers or live streams with open chats. But what about everyone’s favorite bonus during conference season — networking? Thankfully, all is not lost! With a little ingenuity and virtual elbow grease, you can still forge new professional relationships over an internet connection rather than a cocktail. (And hey, nothing’s stopping you from enjoying a nice, frosty Mozcow Mule or tasty mocktail in your home office…

The Start-to-Finish Guide to Writing a Social Media Proposal

Whether you’re providing social media management, marketing, or consulting services, the crucial step in winning a client is sending out a business proposal. A business proposal can help you prove to clients’ that you’re the most well-suited to meet their needs, and help you stand out from the competition. And, if you’re particularly interested in providing social media-related services, you’ll need to create a social media proposal. Here, we’ll explore best practices for creating a social media proposal that will enable you to exceed client expectations and expand your portfolio. But first, let’s zoom out and take a wider look…