The notorious virus curve is finally flattening or even going down. Countries, cities, and businesses are gradually reopening after weeks of lockdown. Regardless of where you are based or what stage of quarantine your organization is going through, this “back to new normal” transition is key for the future of your team. Employee communications naturally play a central role in this transformative process.

Help Us Improve: The 2020 Moz Blog Reader Survey Is Here

Posted by morgan.mcmurrayIt’s been a few years since we last asked you to tell us what you love (and don’t love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts.  With so much having changed, we wanted to be sure we’re still living up to the high standards we set for this blog, and that we’re still providing as valuable an experience as we can for you all. That’s where you come in today. To help us serve you better, please consider going through the survey below, which asks about…

In April 2020, I attended the two-hour special “ACM Presents: Our Country”. In my pajamas with a bowl of popcorn, I was able to watch Miranda Lambert, Thomas Rhett, and Florida Georgia Line perform from their own living rooms. And, while the show didn’t have the same top-notch special effects as past country awards shows, it still managed to deliver exactly what I wanted: live country music. In 2020, many companies have needed to pivot to virtual conferences. HubSpot is no exception — for the first time in nine years, INBOUND, an event hosted by HubSpot, will not be held in-person….

7 Steps to (Effectively) Branding Your Business on a Budget

In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Should you hire an expert? Most of all — branding is expensive, right? Not exactly. As it turns out, there are some creative ways to brand your business effectively without a ton of cash. And while it can require an investment of time, the ROI won’t go unnoticed — in some cases, it can actually help you save money, while also growing your…

8 Engaging Examples of Interactive Storytelling in Content Marketing

As inbound marketers, content plays an important role in attracting attention and building trust with prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within. Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects’ attention long enough to deliver a message. What Is Interactive Content? Interactive content is a type of content created not just for consumption but also engagement. It’s designed to prompt action and participation from the audience. The benefit being a higher likelihood of harnessing…

Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Posted by MiriamEllisImage credit: Kenneth Leung, Michael Coghlan “Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” – ABC How should a business operate now? Where is there work to be done? Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand for home delivery. Frankly, it’s devastating reading headlines forecasting the permanent closure of 7.5 million American SMBs, but while absorbing these, I…

The Ins and Outs of Writing Long-Form Content

Let’s talk about content. More specifically, long-form content. Not only that, but why it’s a good idea to have on your website. Let’s say you’re looking for a resource about how to start an online business. You want a full rundown, concrete information, and actionable tips that will assist you begin a successful company. You’re probably going to want a lengthy resource that’s valuable, right? This is the glory of long-form writing. It gives you a chance to provide highly motivated readers with a ton of value and context. Long-form content generally has a word count of more than 1,000…

5 Ways to Use Audio in B2B Marketing

Whether you prefer to stream music in the car or listening to the hottest podcasts — odds are there’s some form of audio content that you love to consume. I too am one of those people who always has to be listening to something. Whether it’s a new Spotify playlist or the latest episode of a podcast, I use pretty much every opportunity to consume audible content. I’m hardly the only one who’s partial to audio in this way. With consumers spending more time alone or at home in 2020, marketers have noticed a major uptick in audio content and…

Why is My Google Analytics Inaccurate? 21 Ways Your Google Analytics is Wrong and How to Fix It.

It’s very clever. Google Analytics combines Javascript with cookies to track all kinds of data about visitors. You don’t need to install anything on your server, and they don’t need to look at your log files. It’s brilliant, but it has its issues. Here are 21 ways in which Google Analytics is wrong and ways to fix it. Let’s start with traffic sources (a.k.a the Channels report in Google Analytics). Google Analytics Acquisition > All Traffic > Channels report is notoriously problematic. Traffic Sources is supposed to show you how people got to your website. The three main categories are…