Google Alerts for Link Building: A Quick and Easy Guide

Posted by David_FarkasIf you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years. That’s why the mantra “link building is relationship building” exists. Often, before you build a link, you have to build a relationship with the site owner first. This means anything from following them on Twitter, commenting mindfully on their posts, writing emails to them to discuss their content without pitching links, etc. It’s a productive strategy, but…

In 2020, the era of digital transformation is in full swing. At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. Meanwhile, 97% learn about businesses online more than anywhere else. While most brands embrace digital transformation and today’s technology through online marketing tactics like blogs, social media marketing, and email newsletters, other companies are taking things a step further by bringing some of their in-person services online. For example, in the last year, we’ve seen beauty experts, career coaches, tax representatives, and even educators begin to schedule online classes or…

How to Create a Winning Resume in 2020 [New Data]

I’m willing to bet we’ve all heard a few hard-and-fast rules when it comes to creating a resume. Keep it to one page, for instance — or No need to include a summary or objective on your resume. Surprisingly, I’ve come to find out that both of those are incorrect, as reported by new data from Zety. (FYI, to boost your chances of scoring an interview, Zety found you should actually use a two-page resume, especially if you’re an experienced professional.) Zety — a resume builder and a career blog — analyzed 133,000 real-life job applications created in their resume…

Three Steps to a Better-Performing About Page

Posted by AnnSmartySomehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these uncertain times, you can use it to help build trust in you and…

19 Ways to Effectively Increase Your Conversion Rate

Have you ever heard the term “analysis paralysis”? It’s the concept that too many choices can inhibit a person’s ability to make a decision. It’s like when a visitor is on your website and there are too many places to look or there’s a confusing design. When this happens, visitors won’t convert. As a marketer, it’s important to remove any type of barrier to conversion. To do this, you should calculate your conversion rate and analyze why visitors aren’t converting on your site. Whatever the reason, I’m sure you’re wondering how you can improve your conversion rate. Below, let’s review…

Your Blueprint to Create the Perfect Content Marketing Strategy

Creating content can feel discouraging. For instance, you might spend hours producing something that’s amazing, only to get little engagement, traffic, or leads. What’s more, later, you’ll have to explain that ROI to your boss — talk about a dreadful workday. If you’re feeling frustrated or burnt out with your content creation process, you’re in luck. Here, we’ve created a complete blueprint to a successful content marketing strategy. In this post, I’ll walk you through the different aspects of the content blueprint and why each facet is so important for marketers to include in an overall strategy. For more information…

When I first started editing articles for HubSpot’s Marketing Blog, I honestly figured it would be the easiest part of my job. I imagined it would go something like this: I’d open a clean, nearly ready-for-publication Google Doc, skim it for the occasional missing comma or broken link, and be done with the whole editorial process before I had time to finish my coffee. As any editor is well-aware, this couldn’t have been further from the truth. In reality, I’d argue editing takes up about 30% of my work week — and, while it requires different skills than content creation,…

Employee satisfaction is critical for more than just glowing Glassdoor reviews — it can also greatly impact your company’s long-term growth. When employees are happy, they’re more likely to be productive and engaged at work. To produce exceptional results, then, it’s critical your team feels fulfilled at the office. But, while you might think you have a pulse on your employee’s satisfaction, there’s a chance you’re not seeing the whole picture. To find out whether your employees are truly happy and engaged at work, send out an anonymous employee satisfaction survey. 9 Employee Satisfaction Survey Questions That Will Reveal A…

The 18 Best Advertisements & Ad Campaigns of All Time

I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best” advertisement of all time — which is why there are 18 in this post instead. What makes these some of the best ads of all time? Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows…

One of my favorite movies is “School of Rock,” which also happens to be one of 2003’s best films. In the movie, Jack Black poses as a substitute teacher at a private school, and, after noticing the students are musically talented, he turns the 10-year-olds into a fully-fledged rock band. When assigning roles to the students, such as “lead singer,” “lead guitarist,” and “keyboardist,” he approaches the class president and deems her band manager because she had the organization skills needed to help the band run smoothly. “Summer,” he says, “You’re in charge of the whole thing.” I think of…