Deal Pipelines Trending Upward in May’s Second Week [COVID-19 Benchmark Data]

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. That’s why we’re publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. These core metrics are split by region, company size, and industry cuts so you can explore on your own to see data for companies most similar to your own. You…

Google’s May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It’s All Probably Crap

Posted by Dr-PeteOn May 4, Google announced that they were rolling out a new Core Update. By May 7, it appeared that the dust had mostly settled. Here’s an 11-day view from MozCast: We measured relatively high volatility from May 4-6, with a peak of 112.6° on May 5. Note that the 30-day average temperature prior to May 4 was historically very high (89.3°). How does this compare to previous Core Updates? With the caveat that recent temperatures have been well above historical averages, the May 2020 Core Update was our second-hottest Core Update so far, coming in just below…

8 Ways That HubSpot Engaged Its Online Community with Employee-Inspired Content

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. Consistent content creation is a cornerstone of community growth. To keep your community members returning regularly, they need to see new things each time they return. Think about social media: the platforms remain addictive because you can refresh your feed and see new material any time you visit. Different types of people want to engage in communities in different ways. Some seek out one-to-one connections with like-minded people whom they can call on for…

The 3.5-Minute Google Analytics-Driven Website Audit: How to Find Bugs, Bad URLs and Broken Links on Your Website Using Analytics

Finding opportunities. That’s what Analytics is all about, right? Find what’s working and then double down on that approach. But you can also use Google Analytics to see if there are bugs, if anything is missing, if anything is broken. It’s a super fast way to audit your website. You can often find big problems in just a few clicks. Here is a 7-step website audit. It’s not a replacement for detailed testing, but Analytics a fast, efficient and free audit tool. You are just clicks away from the answers to each of these questions. Are there broken pages or…

Sharing bad news sucks. Period. No matter what the news is, if you care about the person on the receiving end of it (and I hope you do), you want to make the impact to be as painless as possible. Unfortunately, the magic spell that makes bad news feel like a carnival doesn’t exist. But wait, before you shoot the messenger, let me share an excellent example of crisis communications from Airbnb Co-Founder and CEO Brian Chesky. Last week, Brian had to deliver a bitter message of goodbye to nearly 1,900 of his employees. The way he did it can…

17 Ways to Get Free Advertising for Your Business

When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach. Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more long-term plays. In fact, we suggest some of these methods regardless of your budget. To help you spread the…

As a habitual spender bee, the day before payday is, sadly, one of scant spending. Some of the marketing teams I’ve been on have had similar budget issues (although those weren’t brought on by online shopping like mine). While having a tight marketing budget can make the job harder, there’s still plenty you can do. Below, let’s review the top tactics to implement when you’re marketing without a budget. 1. Improve content marketing. Content marketing is one of the top ways to market your brand when your team is on a tight budget. For example, you can start a blog….

How to (Easily) Make Perfect Content Calendars in Google Sheets

What do you use spreadsheets for? If you’re anything like me, you likely use them for data collection, to track campaign or blog post analytics, or to keep track of weekly assignments. But have you ever thought about using spreadsheets to make a calendar? And, more specifically, have you ever thought about using Google Sheets to make a functional calendar? If you often work on campaigns for a few different clients, creating individual calendars in Google Sheets to share with clients and track progress could be uniquely useful for ensuring the client understands when certain content will go live. Alternatively,…