How to Build a Website: 2 Methods, 9 Easy Steps, & 35 Amazing Tips

Studies show that 76% of consumers research a business online before visiting in person. That means having a website is as necessary for companies today as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re looking to update your company’s outdated website. Whatever the case, creating a new website can feel overwhelming, particularly without technical expertise or a budget for web developers. We’ve put together a comprehensive, step-by-step guide to creating a website. Best of all, you won’t need a coder, web designer, or big budget to create one —…

The Ultimate Guide to Starting a Minority-Owned Business [+ Expert Tips]

COVID-19 presented more challenges than one for businesses, and the pandemic took an even more tremendous toll on minority business owners. With minority business owners experiencing a cash crunch, not many could secure loans to keep their doors open. In 2020, 400,000 small businesses decided to permanently close due to the effects of the pandemic — many of which were in underserved communities. Whether you’re in the idea phase or already established, this guide will help you get your minority-owned business off the ground. Before you dive into this guide, check out this blog on how to start a business if you’re…

Why People Visit YouTube & How to Engage Them [New Data]

YouTube is the second largest website globally with over 2 billion global users. Still, despite its huge audience, it can be challenging to gain engagement on your videos. Ultimately, to gain views, likes, shares, and even subscribers, your content will have to engage at least part of YouTube’s huge audience while fulfilling their needs. But, if you’re just starting on YouTube, or struggling to grow your strategy, you might not know what the platform’s audience wants just yet. To help marketers learn more about YouTube’s huge user pool, and their interests, I asked nearly 300 consumers: “Why do you most…

Google Analytics is a powerful tool for businesses of all sizes. When used properly, it generates important information that can help to make valuable business decisions in online marketing or SEO efforts. In this week’s Whiteboard Friday, guest host Alex Ratynski goes through five important steps that local businesses can take to configure Google Analytics efficiently.

Your Brief Guide to Using Goal Seek in Excel

Successful marketers make informed decisions quickly using a combination of gut instincts and data analysis. They know the end goal, and figure out what it takes to get there. One way to fill in those gaps is by using Goal Seek in Excel. The function is helpful when you know your desired result, but you’re not sure how to reach it. Maybe you want to improve your conversion rate to get more qualified leads but don’t know how many people you need to attract. Or let’s say your marketing team is aiming for an audacious revenue goal and you want…

How to Effectively Disavow Links & Protect Organic Ranking

If you’re confused about when, why, and how to disavow links — you aren’t alone. We all know that backlinks are critical to your SEO success, but the quality of those backlinks can make all the difference in that success. This post will help you understand when and how to submit a Google disavow file, which is important for protecting your domain. Let’s dive in — but first, what is the disavow tool? What is the disavow tool? The disavow tool gives you the opportunity to ask Google to ignore low-quality backlinks to your website. When you submit a disavow…

The Modern, Inside Scoop on Google PageRank In 2021

If you have been in SEO for a while, you may remember the days of working hard to increase the PageRank of websites — it was the metric every SEO cared about and wanted to improve. Improving PageRank meant improving your authority (usually with backlinks), which in turn could result in higher rankings and more traffic.  But what happened to PageRank? It’s rarely talked about anymore.  Believe it or not, PageRank is still used as a ranking signal for Google, even if you haven’t heard it mentioned in a while. Here, we’ll explore what you need to know about Google…

25 Google Search Statistics to Bookmark ASAP

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? And where do you start? Well, since it owns more than 92% of the global search engine market, the answer to both of these questions is, Google. Google’s nearest competitor, Bing, only holds 2.5% of market share, while Yahoo accounts for 1.5%. The distribution has remained relatively stable over the past few years with Google consistently claiming competitive victory thanks to detailed search results,…