A Content Marketing Playbook for Times of Crisis

The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? It’s a conundrum facing countless creators across the globe. They’re wondering how to be empathetic without being disingenuous. How to offer value without seeming opportunistic. And how to be there for their audience without adding to the noise. These are important questions to ask at a time like this. Essential, in fact. But underpinning all…

45 Slack Tricks to Boost Productivity & Improve Collaboration

Slack is an undeniably popular messaging channel for businesses — it’s used by over 12 million people worldwide, and 87% of its users say Slack improves communication and collaboration. As a daily Slack user myself, I can attest that it’s an incredibly helpful tool for sending quick questions to your manager, organizing meet-up times with colleagues, or even sharing the occasional dog photo in the company’s #dog-channel. However, despite using Slack daily for the past two years, I had no idea that I could star important messages (which essentially “bookmarks” them), set up reminders within Slack to respond to messages…

Admit it: Launching a new website is stressful — even for the most seasoned digital marketers. Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word.  And of course, a handful of things could go very, very wrong. Like what if you forget to test an important data capture form and then lose out on generating a bunch of new leads? Or worse, what if you forget to properly set up site redirects, and those valuable search engine visitors get a page not found message? Instead of worrying about the what ifs,…

How to Run A Content Audit in 2020

Think of all the content you create — the good, the bad, and the ones that take a scary amount of time. Now think of how you organize it. How do you keep track of how content is performing? Do you use those metrics to improve for future campaigns? If not, you could be, with the help of content audits. Content audits keep track of your content, including blog posts, social media posts, events, and web pages, and provide analysis for how they impact audience. Additionally, they can provide insights into how to improve underperforming content, so you know how…

Nothing about running an ecommerce business is straightforward or easy. The goal is, of course, to present a product on your ecommerce website, entice buyers to purchase through ecommerce marketing, and then process payments. This is how even the most basic ecommerce site should run. But, unfortunately, goals are often easier said than met. To meet your goals, you’ve got to put in work — especially if you’re working to build and grow your ecommerce business. Whether you’re an ecommerce veteran or are new the world of ecommerce, here are four genius tactics to entice buyers and increase sales. 4…

The Top 13 Best Email Marketing Services in 2020

Email marketing isn’t dead — in fact, it’s far from dead. Today, email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types. As a result, at growing companies, an email marketing service provider (ESP) is one of the first additions to a marketer’s tool belt — and for good reason. Email marketing remains a quick and effective way to engage and nurture leads into loyal customers. It’s also extremely cost-effective — some studies show an ROI of up to 4,400%! Simply, email marketing services exist to make the process…

Marketing trends in the world of education have the power to get prospective students excited about applying, visiting, or accepting their invitation to your school. They’re critical to staying top-of-mind among your target audience now and for years to come. Similar to other trends under the (large) umbrella of marketing, education marketing trends are critical to stay on top of and deploy regularly if you want to be relevant and sought-after. In this blog post, we’ll help you discover how you can achieve just that. Education Marketing Trends There are a number of education marketing strategies to experiment with, but…

2020 Social Media Trends, According to HubSpot’s Social Media Professor

If social media trends from 2019 taught us anything, it’s that personalized content is key for success. We also saw brands starting to listen more closely to their audience. I only expect this to intensify in 2020 with the world moving towards tighter data regulations and higher expectations from people for the content they consume. The world is numb to generic social media broadcasts. On top of that, there are more social media channels than ever before, but the main three still lead the pack in regards to return on investment. In the most recent HubSpot Research survey, marketers reported…

The Ultimate Guide to Advertising in 2020

When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations? While most of us have a pretty good idea of what advertising looks like, it’s a little harder to nail down exactly what it means — and how to do it well. From the printing press to pop-up ads, advertising has certainly changed with the times. Despite this, though, the need for advertising hasn’t changed, and neither have the techniques and best practices that…

How To Write Meta Descriptions That Don’t Suck

I’ll be the first one to admit it: The first time I wrote a blog post, I had a lot of new terminology to learn. SEO, alt text, headers, all of it was new to me. Thankfully, learning how to use these acronyms to my advantage was a quick learning process. However, there was one function of a blog post that took some time getting used to, and that was a meta description. At first, I didn’t know the purpose of a meta description, and why it was so important that I should add one to a blog post. “Google…