Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World?

Posted by Dr-PeteWe want to fix things and believe we’re in control. When your house is filling with water, you grab a bucket. If there’s a hole in your roof, the bucket might help. If your sink is overflowing, the bucket is distracting you from the real problem. If the river is overflowing, that distraction could be deadly. When traffic is falling, it’s easy to panic and focus on what you can control. Traffic isn’t just a nice-to-have — it puts food on the table and the roof over your head that keeps the water out. In the rush to solve the problem,…

Throughout all of 2017, HubSpot experienced something that had never happened before — our blog’s monthly traffic flattened. Even worse, it started to decline. So after months of stressing over the mysterious cause of our blog’s traffic plateau, we decided to sit down, chug a bunch of coffee, and find the culprit. What we discovered is that our editorial strategy of brainstorming topics and relying on our intuition to determine our audience’s content preferences didn’t suffice anymore. Coupled with almost every social media platforms’ unwillingness to direct users off their website and the ever-growing mountain of emails piling up in…

Your CMS Is NSFW

Marketers have a secret — we hate our CMSes. Research from HubSpot found that the vast majority of marketers are unhappy with their CMS, with an NPS of -65. No, that’s not a typo. Let that sink in — negative 65. What’s going on? When businesses are just starting out, website management isn’t prohibitively difficult. CMSes designed for very small businesses allow marketers to own their company’s online experience without a developer or IT team’s help. But as businesses grow, our needs — and our organizations — change. As we expand into new markets, launch new products, and introduce new…

A few years ago I was at one of those Big Group Dinners with my marketing team and our clients. There were about 15 of us. I liked the group, but I do not like Big Group Dinners — because at Big Group Dinners you eat and drink too much and you have to pretend you’re not tired and you wouldn’t rather be in bed sleeping. At this particular Big Group Dinner, I was exhausted. I’d been back and forth from NYC to Seattle a million times that month and had a ton of work to do after dinner. So…

19 Lead Nurturing Email Examples You’ll Want to Steal

You’ve done it. You provided valuable content to your readers and they’ve converted into leads. Now, it’s time to nurture these leads into opportunities for your sales team. Trouble is, cutting through the inbox clutter isn’t an easy feat. And many of these folks just aren’t ready to buy yet. That’s where lead nurturing comes in: It’s a way to stay connected to the leads you collect that aren’t ready to buy from you yet, and build up trust until they are ready. If you want to learn more about lead nurturing in general, you can check out this guide….

It’s can be difficult to find the ideal candidate for a specific position — in fact, in 2018 almost 75% of employers struggled to fill positions with the right candidates. Regardless of the state of the economy and your talent pool, to succeed long-term, your business should be able to hire and retain the best, most talented employees. But it can be a daunting task, which is why you need a talent acquisition strategy. Your pursuit of top talent shouldn’t solely rely on traditional, short-term recruitment strategies like sending LinkedIn messages or attending job fairs. To ensure top talent acquisition…

How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]

Posted by KristinTynskiFor the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. I’m going to walk through one such instance to reveal how it all works together, what can be learned from this experience, and the type of result it can achieve. While typically you need to…

It’s no secret that LinkedIn operates one of the largest professional networks on the Internet. In fact, the platform has 690+ million members in over 200 countries and territories. That’s why it’s important for marketers to be active on LinkedIn. But how do you get your network to engage with your posts? Below, we’ll discuss the top 10 most engaging topics on LinkedIn, how certain content types go viral, and the science behind why. Plus, we’ll dive into examples that show you how to execute posts like this. 1. Sensational Info-tainment Videos Posts Video content has been increasing in popularity…