As your business grows and evolves, you’ll inevitably find yourself adding more applications to your growth stack. If those applications run on different platforms and can’t communicate effectively, you’re going to run into issues with data loss, duplication of efforts, and bottlenecks that slow your team down. iPaaS — which stands for Integration Platform as a Service — helps you connect the tools and systems that power your business in one place, so information can be shared without high-maintenance, one-off integrations or manual data entry. We wrote a deep dive on iPaaS here if you’d like to learn more about…

11 Cover Letter Templates to Perfect Your Next Job Application

No one seems to agree on cover letters. How much time do you need to spend perfecting them? Do hiring managers even read them? Is it better to just send in your resume and call it a day? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: “sometimes.” Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position. The…

5 Proven Social Media Engagement Strategies for 2020

In the world of social media marketing, the word “engagement” gets thrown around a lot, but few brands actually know how to achieve it. Brands might pursue the low-effort game of tweeting, “gramming”, feeding Facebook, and Linkedin-ing updates about products, services, and educational content, but see little engagement. Engagement isn’t always to produce. You have to be, well, engaging. In your business niche, the “Like my page!” approach probably isn’t going to be effective as you’d like. Let’s look at ideas that could make you a force to be reckoned with. I’ve organized them into an AEIOU list. (I want…

39 Call-to-Action Examples You Can’t Help But Click

Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA). Think about it: If you hadn’t been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now. It’s really important to guide your visitors through the buying journey using strategic CTAs. What a CTA…

Content Mapping 101: The Template You Need to Personalize Your Marketing

What is a Content Map? A content map is a plan to deliver the right content, to the right people, at the right time. Content mapping takes into account the characteristics of the person who will be consuming the content and their lifecycle stage. Marketers hear it all the time: The content you create needs to be personalized. It needs to be aligned with the wants and needs of your customers (and prospective customers). It needs to resonate with them. It needs to feel like it was created just for them. On its surface, this sounds like great advice. Personalization,…

In light of the evolving situation around the COVID-19 pandemic, the Australian Government has released a number of economic responses to support individuals, households and businesses and improve stability in this particularly volatile environment. With so much information being circulated, updated and changed so frequently, we wanted to provide a summary of the government’s response in a more easily digestible format. Below is a guide to the Australian government support that is currently available for: Individuals and households Businesses The flow of credit for businesses and lending institutions You’ll also find a summary of timings at the end of this…

When I was in college, I had a mentor during my summer internship. When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. “It sounds like you want to be a content manager,” she said. I had no idea what she meant by that — I’d never heard of a content manager. Instead of asking her to clarify, I decided to smile and nod. But my curiosity was immediately sparked. After all, I had no idea there was a ‘perfect’ role out there for me….

11 of the Best Professional Bio Examples We’ve Ever Seen [+ Bio Templates]

Is your professional bio as good as it can be? In this article, we have nine real bio examples you should definitely compare yours to — and a series of free bio templates you can use to perfect it. Most people don’t think about their professional bio until they’re suddenly asked to “shoot one over via email,” and have approximately one afternoon to come up with it. That’s when we scramble, and our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert…