How Google SERP Layouts Affect Searching Behavior

Posted by Stephen_JobThere are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs should continue optimizing for featured snippets or not (especially now that Google has announced that if you have a featured snippet, you no longer appear elsewhere in the search results). Two things I have never seen tested are the actual user reactions to and behavior with SERPs. My team and I set out to test these ourselves, and this is where biometric technology comes into…

Gen Z enters adulthood and gains more and more purchasing power, it’s apparent that the age group is more hyper-connected to the internet than past generations. At this point, smart marketers have begun to discover how Gen Z’s technological influence makes them different from older age groups. They’re also noticing key generational behaviors that could change the way brands market to younger audiences. For example, Gen Z is more frugal than millennials, chooses practicality over customer experience, has less brand loyalty than past generations, and — oddly enough — prefers real-life conversation to social media chatter. Aside from the differences…

Let me ask you a question. If you could learn any skill in one hour, what would it be? When you’re looking to learn something new, there are plenty of online courses that can help you improve your skills. HubSpot Academy (HubSpot’s training division) is one of those online providers that offers entirely free education. If you’re hoping to learn new skills related to professional development, career, or business, then HubSpot Academy is a great place to start. Side note: If you’re looking to improve your virtual golf game, you may want to look elsewhere. In the HubSpot Academy courses…

5 Benefits of Educating Prospects With Free Content

In the marketing world, the infamous free content debate seems to be everlasting.  “If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we’re selling?” It’s easy to understand why you might think about free content this way — after all, the goal of any business is to make a profit, so giving away free goodies would be crazy, right? Wrong. In fact, offering free content to your target audience and prospective customers can actually do the opposite. Providing education on the topics related to and about…

The Ultimate Guide to Content Marketing in 2020

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. By providing audience members with useful content to educate them on your products and services — and show them how those products and services effectively solve their pain points and challenges — you can increase conversions, improve brand awareness, boost revenue, and more. Sound interesting? Keep reading to learn about the ways your business can…

43 Messaging App Stats That Marketers Should Know

On some days, it feels like I communicate with more people on messaging apps than I do in person. When I’m at work, I’ll use our office’s instant messaging tools to chat with my colleagues. When I get home, I’m sending goofy messages on Snapchat. When I need to have an in-depth conversation with a loved one. I use Facebook Messenger. And, if I want to reconnect to a far-away friend, I’ll use WhatsApp for a global video chat. By now, you’ve probably used many of these popular messaging apps yourself. As an individual, you might love how they help…

How To Master Writing Advertorials

I’m a huge fan of food magazine Bon Appetit. I love the brand’s voice, messaging, and content, so when I found the corresponding YouTube channel for the publication last year, I was immediately sold. When you dive into Bon Appetit’s YouTube channel, you’ll find a cast of chefs. They either host their own show, make a recipe video, or both. For instance, my favorite Bon Appetit chef, Carla Lalli Music, hosts “Back to Back Chef” on the channel, but also has a few recipe videos. Recently, I went to browse the official website to purchase merchandise. (Hey, I have to…

Hi there! Thanks for your interest in writing a guest blog for HubSpot. We’re glad you’re here. The award-winning HubSpot Blogs have over 7 million monthly visits, and we’re always looking for more brilliant contributors to join our ranks. If you have exceptional writing and/or design skills and would like to share your expertise with a large audience of marketers, growth hackers, and business owners, we’d love to hear from you. Please take some time to review this entire page — it should answer any questions you have about what kind of content we’re looking for and how the submission…

By Smarp’s Chairman, Pedro Ros –  None of us predicted a few months ago that we would be in this situation: a virus stopping the world as we once knew it. Governments have asked us to stay at home, whilst very brave people are fighting for us in hospitals and care homes; ensuring sustained critical services throughout this pandemic.