How to Grow Your YouTube Channel [New Data]

Did you know that YouTube currently has 2 billion active users a month and is projected to grow to almost 3 billion active users by 2025? It’s one of the fastest-growing and most popular social networks today. Plus, it helps people grow their businesses. In fact, the number of channels earning six figures per year on YouTube grew more than 40% y/y, the number of channels earning five figures per year on YouTube grew more than 50% y/y, and the number of channels with more than one million subscribers grew by more than 65% y/y. Now, all that being said,…

Fewer Women Than Men Asked For Raises During COVID-19, Especially in Marketing [New Research]

Asking for a raise or promotion can be scary, especially when your company is going through shifts related to world events. In early 2021, Fishbowl conducted a survey that shed some light on the gender wage gap, which continued if not grew in 2020. The survey of nearly 17,000 professionals revealed that 63% of respondents have avoided asking for a raise following “changes related to the pandemic.” When splitting the whopping number of respondents by gender, 42.4% of them were women, while just 31.79% were men. Image Source When diving into the industries that saw the least raise or promotion requests,…

5 Steps to Run a Project Post-Mortem Meeting [+ Key Questions to Ask]

No project is an unmitigated success or failure. Even when it seems like a project couldn’t have possibly gone better (or worse), there are always lessons to be learned. Thus, the project post-mortem. A post-mortem meeting isn’t an investigation. It’s an inquiry to uncover all the lessons for the future – not a chance to assign blame or put people on the spot. It’s the opportunity to ask: What exactly did we accomplish? And even more importantly: what could we do better next time? To help your team get the most out of your project post-mortem meetings, we’ve shared some…

3 Ways to Leverage Brand Champions for Your Business

In our personal lives, we all want people who champion us. If we’re lucky, that will start with our family and extend to our friends and significant others. In an ideal work environment, our managers will also champion us and help us climb the ladder. There’s nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you’re not in. As a business owner, you also want that level of support for your brand. That’s where a brand champion comes in as someone who promotes your business and helps grow your loyalty base….

These Big Social Media Platforms are Taking on Clubhouse: What Marketers Need to Know

If you’ve read the news or surfed through social media recently, you’ve probably heard about the new social media audio app called Clubhouse. In the last few months, Clubhouse, which allows users to drop in on audio calls as listeners or speakers, has received a $100 million valuation and grown to more than 10 million active users. Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. If you’re feeling deja vu following the competition around Snapchat Stories, and TikTok’s musical overlay features, you’re not alone. When a new social…

Fixing broken links has long stood as an SEO best practice. But if you’ve run into situations where you’ve fixed a broken link and nothing happened, you’re not alone. In today’s episode of Whiteboard Friday, SEO expert Cyrus Shepard discusses whether these fixes still matter, and takes you through steps to increase your chances of seeing the benefits.