Throughout the history of business, marketing and sales teams have repeatedly run into the same problem: misalignment. Although both departments share one overall goal of generating revenue for their company, the strategies and success metrics they use are often quite different. Marketers fuel the lead pipelines and build the brand messaging that enables salespeople to close deals and generate revenue for the company. Despite how linked the two departments are and how much they depend on each other, it can be difficult for salespeople and marketers to have insight into each other’s unique challenges — which can result in disconnection.Although…

26 Ways to Get Ready for the Rebound: A Playbook for What to Do Right Now

In a crisis, our brains do one of three things: fight, flight or freeze. This built-in stress response happens in the amygdala within our brains and it can save us if we get attacked by a pack of wild dogs. But the amygdala is not good at business strategy. It’s both harder and much more important to be strategic during times of stress. Our response behavior to the crisis determines where we end up on the other side. Here are 26 things we can do now to help get ready for the rebound broken up into three sections. The recovery…

When working remotely, you’ll likely notice some unique challenges arise that aren’t necessarily roadblocks you’d experience in a shared office. Additionally, as a career-minded professional, you might also have fears related to being isolated or unseen. For example, you might ask yourself, “Am I missing something important?”, “Do people think I’m actually working?” or “Is it even possible to move up the ladder in a remote position?” If you’re worried about your visibility, you’re not alone. A lack of visibility is a common hurdle that those in the remote workforce worry about. In fact, a 2018 survey from Indeed found…

Today, you and your team are expected to perform at the same level no matter where you’re working from.  With the help of internet connection, it’s relatively easy for us to get most our daily work done, whether it’s related to publishing a blog post, sending a follow-up email, conducting a video call with a team member of prospect, or setting up a workflow to nurture prospects and customers in your CRM. But, when it comes to remote work, we all know internet connection doesn’t solve everything . Tasks and obstacles are bound to arise that are challenging to manage…

Opting-Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]

Posted by Cyrus-Shepard Note: This post was co-authored by Cyrus Shepard and Rida Abidi. Everyone wants to win Google featured snippets. Right? At least, it used to be that way. Winning the featured snippet typically meant extra traffic, in part because Google showed your URL twice: once in the featured snippet and again in regular search results. For publishers, this was known as “double-dipping.” All that changed in January when Google announced they would de-duplicate search results to show the featured snippet URL only once on the first page of results. No more double-dips. Publishers worried because older studies suggested…

34 Millennial Stats That Marketers Need to Know

As a millennial, I grew up in a constantly changing era. While I’m young enough to understand the latest technology, I grew up in a time where you needed a real encyclopedia to do your homework — rather than Wikipedia. Millennials are wedged between two very different generations. Before us, we have Gen Xers who didn’t own computers until they were in college, and after us, we have Gen Zers, who’ve been basically playing iPad games since birth. If you’re a marketer in almost any industry, you’ll need to reach someone at the millennial audience at some point. After all,…

How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]

Let’s say your company decided to invest in a website redesign to improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform? If only there were a way to organize your answers to all of these questions — a place where you could enter in estimated costs for all of your…

How to Build a Website: A Step-by-Step Guide

Studies show that between 70-80% of consumers research a business online before visiting in person or making a purchase. That means having a website is as necessary for companies today as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re looking to update your company’s outdated website. Whatever the case, creating a new website can feel overwhelming, particularly without technical expertise or a budget for web developers. To alleviate any frustration you might feel, we’ve put together a comprehensive, step-by-step guide to creating a website. Best of all, you won’t…