How Much You Should Actually Spend on Digital Advertising in 2020

If you clicked on this post hoping to read something like “If you spend $1,000 dollars on digital advertising a month, you’ll hit your marketing goals easily!” I’m sorry to disappoint. When it comes to ad spend, there just isn’t a perfect answer for every business. I know, it sounds like a cop-out, but I promise you it’s true. Now, you might be thinking, So, why am I even reading this post, anyways?  While I can’t tell you how much money you should spend on digital ads this year, I can walk you through a framework to help you decide…

How 8 Brands Use Instagram Story Swipe Ups

As a marketer, you know you’ve got what it takes to build and manage an incredible Instagram page. For instance, you’ve made your business’ account branded so it aligns with your company, filled it with eye-catching posts, and turned the page into a great outlet to encourage audience engagement. Everything … well … almost everything, is going smoothly. The tiny snag: How in the world are you supposed to make Instagram Stories Swipe Ups worthwhile, for your audience and your ROI? Instagram is one of the most widely-used platforms for marketing efforts, but only 21% of marketers are seeing a…

8 Social Media Platforms That Weren’t Founded in the U.S.

In 2018, North America discovered a viral new app called TikTok. Within just a year and a half of its launch, it reportedly grew to over 800 million active users. As tech journalists and bloggers dug into the origin of the odd video app, some were surprised to discover that TikTok, which took America by storm, was actually inspired by an app created by the same company in China. Researching social media platforms not founded in the U.S. can be helpful when trying to learn about audiences that live in other countries, especially those that live in highly censored areas…

The Ultimate Guide to Pinterest Marketing

When I open up Pinterest, I’m in trouble. That’s because I know I could potentially sit there for hours on end browsing pictures and videos beautiful decor for my apartment, fun new workouts to try, outfits I want to buy, and much more. In the past, I’ve purchased items directly from Pinterest. I’ve also pinned content to my boards so I can refer to them in the future, use them as inspiration, or share them with my friends. Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 250 million people on…

In the marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. On the other hand, it can incentivize your team to prioritize your company’s needs over your customers’ needs. Contrary to popular belief, solely focusing on the results doesn’t actually produce results. Focusing on serving your customers is what produces results. Tim Cook, Apple’s CEO, is famous for sparking this customer-centric movement. In 2015, he spoke at Goldman Sach’s Technology and Internet Conference in San Francisco, and a…

19 of the Best Landing Page Design Examples You Need to See in 2020

How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well — it all depends on whether you want to generate a lot of (potentially) lower-quality form submissions, or a smaller number of higher-quality submissions. So if you’re looking…

What Is a CMS and Why Should You Care?

There are a lot of acronyms in the business world to keep straight. SEO, CRM, SERP, CTR, and CMS are just a few important ones. CMS is particularly important, considering that more than half of all websites are built with one. So what is it? CMS stands for content management system. It also may be the solution you’re looking for to quickly make a website with limited technical knowledge and resources. In this post, we’ll define what a CMS is and how it works. Then we’ll look at how you can use a CMS to handle the infrastructure of your…

Everything You Need to Know About Employer Branding

When a job seeker begins their search, their queries might look like this: “Top companies to work for in 2019” or, alternatively, “Top companies in X industry.” It makes sense — nowadays, a company’s reputation matters more than ever. In fact, 86% of workers would not apply for, or continue to work for, a company that has a bad reputation with former employees or the general public. Ultimately, you spend plenty of time creating a compelling, incentivizing brand story surrounding your products or services. But how long do you spend cultivating a powerful employer brand to ensure you attract and…

The Major SEO Trends of 2020, According to HubSpot’s Director of Acquisition

In SEO, everything is anchored in user experience. And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. That’s how search engines provide relevant information to users. Search engines are getting better and better at understanding search intent, which means they are providing  more unique and granular search results that better address the user’s specific ask. The content on your website needs to provide a solution to a user’s problem, whether it’s a long-form article or a one-word answer. In the most recent HubSpot Research survey, 64% of marketers…

The SEO Elevator Pitch – Best of Whiteboard Friday

Posted by KameronJenkinsThis week, we’re revisiting an important topic for SEOs everywhere: how to show your value. In the wake of everything that’s happened recently with COVID-19, being able to describe your worth to potential clients or stakeholders is an integral skill. In this favorite episode of Whiteboard Friday, Kameron Jenkins shares how to effectively and succinctly build an SEO elevator pitch that highlights the value you bring to a business and three warnings on what not to do. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey guys, welcome to this…