As a marketer, reading trending predictions or industry forecasts is the norm. But sometimes you just want to pull a Regina George and say, “Stop trying to make fetch happen. It’s not going to happen.” We’ve all been there, especially with social media predictions. Although we’re always trying to forecast what the future holds so we can run successful campaigns and strategize for the future, things don’t always go as planned. Sometimes we even get it wrong. In this post, we’re going to look at the top social media predictions that marketing experts got wrong. Bad Social Media Predictions 1….

How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you’re doing it right.  Here’s how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook Facebook is the most widely used social media platform, so running a contest on Facebook makes sense. After all, your prospects most likely hang out here. Here are some best practices: Follow the…

“I got lucky.” “I don’t belong here.” “I’m a fraud, and it’s just a matter of time before everyone finds out.” Sound familiar? Most of us have experienced feelings of doubt and unworthiness at some point in our lives. But when your accomplishments are a result of your own knowledge, hard work, and preparation and you still feel inadequate … you’re probably suffering from impostor syndrome. People who suffer from this syndrome often feel like frauds — despite being smart, skilled, capable professionals who actually deserve whatever commendations and praise they’re given. Rather than celebrating their accomplishments, they worry that…

What Readers Want During COVID-19: Content Ideas for Every Niche

Posted by amandamilliganThis is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topicalNeeding to add more content to their calendarsAt a loss for how to contribute at a time like thisSo, I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords…

Does Your Blog Need Its Own Social Media Channels?

If you were to take a quick scroll down my Instagram feed, you’d see the three types of accounts I follow: reality TV stars, musicians, and food bloggers. Yes, you read that right: food bloggers. And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it’s not an out of the ordinary practice. Blog owners can see great success on social media. They can engage with followers, use hashtags to find new ones and expand reach, and promote their posts. For instance, one of the bloggers I follow,…

The Coronavirus Impact on Marketing Agencies: 122 Agency Executives Report

March 15, 2020, stay-at-home orders keep millions of people indoors, bringing entire industries to a halt. March 25, 2020, we asked our network of agency executives to report on the impact to the marketing industry, in partnership with Drew McLellan of the Agency Management Institute. The results paint a stark picture of disruption to marketing firms. But that disruption is uneven. Everyone feels the impact, but some much more than others. Some are even benefiting from the pandemic. Note: This report is a snapshot in time amid a fast changing social and economic picture. We will repeat this survey in…

Operating During COVID-19: Helpful Tips for Local Businesses

Posted by MiriamEllisLocal businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer. Thank you. In this article, you will find local SEO tips that could make…

How 5 Brands Use WhatsApp For Marketing

In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. When the app launched in 2009, it was just a basic SMS platform that allowed you to log on, text message friends, send photos or videos, and make voice calls globally using Wi-Fi. The app became popular as an alternative to paying costly phone bills to communicate with loved ones around the world. As one of WhatsApp’s earlier adopters, I discovered the app when studying abroad in Ireland. After blowing up my U.S. cell phone bill with roaming fees and spending…

What Is Twitch? How Do Brands Use It?

I am an avid player of The Sims video games. For over a decade, I’ve been a dedicated fan, buying each new release and playing them over and over again. Eventually, my interest in the simulation game led me to find a community of others who feel the same way. So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. I didn’t pay attention to Twitch at first, but eventually, curiosity got the best of me and I decided to check it out one day….