To some marketers, A/B tests are a no-brainer. After all, there’s nothing like knowing which marketing content is preferred with your target audience, before sending it out to the masses. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there’s an unlikely superhero to point to when we’re talking about the upgrades to a regular A/B test — machine learning. If you’re finding inconclusive or unnecessary results after A/B testing, you might want to try machine learning to see if that can optimize your A/B tests….

5 Remote Work Myths to Leave Behind in 2020

When you Google image search remote work, you’ll find photos that tell fascinating stories about the work style. For example, you might find a relaxing image of a woman working with her laptop on the beach — without a care that sand or water could destroy her hard drive. Or, you might discover a scene where a man logs into a team video chat after a treacherous climb to the top of a mountain. As you get deeper into the results, the visual narrative gets more mystifying. You might even find a scene from sci-fi drama where a remote employee…

It’s surprisingly inexpensive to start a business today — as little at $5,000, reports Fortunly. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex. Before research and development, and before you even rent an office space, you might want to know how much money you’ll need to make your product. These are your direct costs. Direct Costs Direct costs are what you spend specifically to develop and maintain your product or service. These costs can vary over time as the product is improved upon. Direct costs…

How to Generate Leads: 40 Effective Tips for Lead Generation [Infographic]

This may be the most common web marketing challenge: how to generate leads. Some do it very well, and others never seem to figure it out. When lead generation isn’t working, everyone seems to have a different opinion as to why. There are a lot of factors – at least 40! Let’s take a giant step back and look at all the things required to create a lead generating machine. Here is our all-in-one, super huge, print-this-and-hang-it-up explanation of everything you need to know about how to generate leads. Do not skip any steps. Miss something here and you’ll miss…

The Social Media Rule of Thirds and 3 Best Practices for Social Media Management

If you’re using social media as a dumping ground for links, you’re doing it wrong. There’s more to social media than promoting your content. You’re missing out on the more social side of social media, like building your network and making friends. And your accounts won’t be much fun to follow. There are three types of social posts. And blending them together is part of social media best practices. Here’s a breakdown of the “Social Media Rule of Thirds.” 1. Creation and promotion: Driving traffic Promote the content created by you or your brand. It’s helpful when these posts are…

Crawled — Currently Not Indexed: A Coverage Status Guide

Posted by cml63Google’s Index Coverage report is absolutely fantastic because it gives SEOs clearer insights into Google’s crawling and indexing decisions. Since its roll-out, we use it almost daily at Go Fish Digital to diagnose technical issues at scale for our clients. Within the report, there are many different “statuses” that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. Since seeing the “Crawled — currently not indexed” status reported, we’ve heard from several site…

It’s hard to believe Gen Z is already old enough to start working. It seems like just yesterday that business experts were writing about how my own generation — millennials — was about to completely upend the workforce. As I’ve watched journalists, researchers, and general social media users write about millennials and now Gen Z, I’ve found that they often say similar things. For example, although researchers have identified that each generation was more tech-savvy and career motivated than the last, we still hear myths saying that both age groups are “entitled and less motivated to earn money.’ At this…

What’s That Link Worth? 7 Factors in Link Equity and the SEO Value of a Link

A website linked to you. That’s good, right? But how good? Links are a factor in search rankings. Links create credibility and improve the likelihood that pages on your site will rank. But links are not equally weighed. Some are worthy of open-the-champagne celebrations. Others …are almost worthless. This is a rundown of the top seven factors that determine the value of a link (aka link equity or “link juice”) prioritized based on my best understanding and experience. 1. The authority of the linking website Is the link on an authoritative website? This is likely the biggest factor in the…

How to Write a Blog Post That Ranks High: 13 Steps for Writing SEO Articles (plus, high-speed video)

When was a kid, I watched Bob Ross. He had a show in the 1980’s that taught you how to paint. I recently rediscovered it on Netflix. It’s somehow relaxing to watch this guy paint landscapes while describing his process in his serene voice. So calming …and useful. Watching someone work is a good way to learn. But when do you get the chance to watch a writer at work? Right now. I’ve recorded myself writing a high-ranking blog post. It was a 4-hour process I’ve compressed into a 20-minute video, showing the process of researching and writing for SEO….